1 , to enhance product updates
Many shops think the arrival of off-season, less traffic, more and more do not pay attention to the timely delivery of goods, and even a style in the window to put two weeks is not updated, a direct impact on the customer into the store rate. Shop should keep the style constantly updated, adhere to a small amount of variety. This move will not only attract customers' attention and increase sales, but also enhance the brand image of apparel .
2 , activate the marketing team employee status
Routine morning routine before work, not only the daily distribution of work goals, but also the way the dance can be adjusted staff status, so that employees get out of sleepy, from the beginning in a passionate working atmosphere. In addition, individual employees because of life problems, work with negative emotions, not only affect the working conditions of other employees, but also affect the customer's desire to buy. In response to such problems, the manager should be one-on-one communication with employees in a timely manner, understand the situation after the staff position to enlighten and help regulate the work status of employees .
3 , incentive sales
If marketers like administrators step by step will lead to thinking curing, so off-season to think more ideas. At present, due to the low traffic volume of the store, shopping guide status is generally lazy, no motivation, even if the intention to customers to pick, but also affected by the status of employees to lose the desire to buy. At this point may wish to increase rewards ways to enhance employee sales passion, so that employees in the Showmanship, customer service more motivated, thereby increasing sales.
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4 , to strengthen innovative marketing model
Off-season shop business is not ideal, so have come up with discount weapon to attract customers. Looking ahead, the whole street is all stereotyped discounts promotions, there is no new idea, so that consumers heart numbness. In fact, ingenuity of the promotional activities to win more consumers.
5 , alliance
Let your joining customers live is the best goal, if the store performance is not good, then sell clothes next to sell it? We must think more ideas to make customers live to earn money, so there is always the same product is to attract customers. Customers buy clothes at his home go to your house to buy shoes and suits can enjoy 20% discount, or even fold. Customers will not mind it? Unknowingly in the customer quietly enhance the store's purchase rate into the store.
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6 , the team charged
When traffic is low, employees should be familiar with the goods and conduct simulation exercises. For example, all employees try on grouping, and put on trial number, price, the number of existing inventory and the number of records. Can sort out the product categories, but also can analyze different styles suitable for the crowd and body type, deepen the familiarity of the goods, when the customers try on the performance even more handy.
7 , VIP maintenance
Many companies attach great importance to the VIP management, think this is the cornerstone of the company's performance and growth, when the traffic is less, you can also assign personnel inventory stores finishing customer information, targeted visits to existing customers to collect customers Suggestions and opinions, both to enhance the feelings and VIP customers, but also for future sales ready.
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