When the family is extremely poor, he sells the family's help rations and raises the cost of making small businesses. When working for a village-run factory, someone earns 3 blocks a day, but he takes the initiative to demand a pay cut, earning 9 bucks a day; the village gives The villagers divided the land and he did not have a point.
He is called Li Xianzhang and currently is the boss of a woolen factory in Luancheng. It is because of this seemingly crazy "frustration" that he has ten million wealth. And now he is 68 years old, still ambitious, to "fuse" for 10 years.
Li Charter Venture Resume
Li Xianzhang, male, 68 years old, primary school culture. Born in 1940 in Lizhuang Village, Shilibao Township, Dezhou City, Shandong Province; he dropped out of school in the 1950s and returned to farm; from 1960 to 1962, he did business and resold shoes, compasses, and other items; in 1963, he was worried In the political movement, he was punished and sold all his family's valuables at a very low price; from 1963 to 1965, he learned to tie up and sell some of his family's rations, buy raw materials, and sell it at the Yucheng Market; 1965 From 1970 to 1984, it was shipped to Jinan for sale; from 1970 to 1984, it worked as a salesman at Lizhuangbiao Plant; from 1984 to 1990, it contracted for the Lizhuangbiao Plant and made land in Jinan; 1990 In 2003, he started building materials and logistics business in Guangdong; in 2006, he founded Lee Cashmere Textile Co., Ltd. in Yucheng.
In front of Lee Charter, wearing a clean and plain dark blue wool shirt, straight black trousers, bright leather shoes, although the hair is sparsely gray, but neatly combed behind his head, walking fast and steady, in the slightest As young as 20 years old. He speaks concisely and powerfully, blinking from time to time, with a slightly sly smile.
This is Li charter that reporters saw in Lucheng recently. Nearly seventy-year-old, lean, able-bodied old man, with this slightly embarrassed smile, told reporters about his 40-year-old twists and turns, hardships and interesting business stories.
"Speculative Deal"
Two years of "mixing" into wealthy households
In 1940, Li charter was born in Lizhuang Village, Shilibao, Yucheng, Dezhou. The young life was full of bitterness and bitterness for him. At that time, besides his parents, there was also a younger sister and four people planted three acres of land. He was too poor to even eat. When he was in his teens, because he couldn't afford the tuition of 10 pounds of wheat for a year, Li chartered his way out of the elementary school campus where he stayed for 5 years and dropped out of school to go back to farming.
At the end of the 1950s, rural life was difficult and many people left their homes to escape from the wild. The train station crowded with people who were going out to earn a living. The government reluctantly stipulates that passengers do not need to buy tickets. "I was thinking that instead of going hungry at home, I might as well go out and meet the world." Li Xianzhang shook his head, and he reluctantly spoke of his original intention to start a war. So from south to Nanjing, north to Harbin, many places in the country have left his figure.
This trick really made a name for itself. Careful Li Charter found that a pair of shoes sold in Nanjing, a block of 2, in Tai'an can change 10 jins of grain, per kilogram of grain in Texas can sell two dollars. A toy compass is sold in Jinan, 1 Mao 7, but in Tai'an, it can exchange 3 kg of food tickets (at that time there were coal mines in Tai'an, coal mine workers are relatively affluent, and all kinds of tickets are quite a lot), while per kilogram of grain tickets can be sold in Jinan nearly 3 Money. As long as one is up and down, a pair of cloth shoes can earn a dozen dollars, and an insignificant small compass can actually earn more than eight. For a rural family at the time, ten dollars were by no means a small number. Discovered this mystery, Lee Charter excited, so he took up the money, starting from 1960 to start a small business.
Not too long, Lee Charter made a lot of money, the family was wealthy, and the enviable rubber car was there. There was also a sewing machine that the countryside could not think of.
"Install crazy to sell silly"
Crazy "failed" home escaped
However, the landscape was not long enough. In 1963, the Siqing Movement began in the Yucheng District (from 1963 to 1966, it began as a “cleaning work division, clearing accounts, clearing warehouses, and clearing of property†in rural areas. It later appeared in urban and rural areas as “ Clear thought, clear politics, clear organization and clear economy."
In fact, preparations for the "Cultural Revolution" were made. Li Xiaozhang's role in making small trades was "speculative investment" at that time and was the focus of elimination. One night, a friend who was working in the village sneaked out and told him: “The list of clean-ups has been listed in the village. You are in there and you are going to get it all right. You must think of a way.†Li chartered his cold sweats. "In those days, if you were politically capped, you wouldn't be able to live," said Li Charter.
In desperation, he decided to "get crazy and sell idiots" and sell all the valuable things in the house at a low price. More than 100 yuan to buy back the sewing machine, 2 yuan to deal with, attracted many people snapped up. The people in the village laughed at him stupidly, but it was because of this "pretending to be mad" that he was lucky enough to escape.
Sell ​​grain financing
Stealing and earning "big" money
The home of the honest family vanished into an instant, and Lee Charter's family was as eager. However, Li Charter himself was not discouraged, but he wanted to find an opportunity to do more. Soon, he stared at the selling business. It is necessary for every family to make a home. The cost of production is simple, and the local government keeps a blind eye on the sale of small businesses. After saying that, Li Xian spent a week studying the neighbors and then dug up a cellar in his yard and prepared to secretly sneak into the cellar during the night. The problem came again - he had no money to buy the seedlings of Zha. Li chartered his heart and wanted to sell his family's rations. Parents do not agree with life or death. At that time, a family of four had only 400 kilos of food a year. It was simply not enough to eat. The mother even kneeled on the floor and pleaded with him: "Food is the root of life, and we must not sell it. If we sold the family, we wouldn't be able to live! How old are you?" "Your mother, don't worry, I'll sell you a pound of coarse grain. You bought back two kilograms of grain.†Li chartered his heart. In less than two days, he once sold 100 pounds of grain and bought 400 pounds of seedlings.
From then on, Lee Charter worked in the production team during the day and took the time to secretly smash. Then every day or three days, he took a day off from the team and quietly took a stumbling block. He walked ten miles to Lucheng to sell. . He still remembers selling for the first time. The 50 beggars were sold out all day. With the money they earned, he excitedly bought 10 pounds of wheat home. When the mother saw the food, the air was cut in half, but she still worried and said: "Don't check it out."
In good times, Li chartered nearly 100 shots at a time. When it was less, it could sell one or two dozens of them. If you sold one, you would earn a seven cents. A month later, he could earn seven or eight dollars. "At that time, earning seven or eight yuan in January was extremely difficult in the countryside," said Li Charter.
Jinan sells goods
Do not sleep for two days and three nights
For a long time, Li Charter no longer met the small market in Licheng, but focused on the big market in Jinan. In the spring of 1965, he took a total of 100 gongs and took a train to Jinan. Noon began to sell near the Grand View Garden and sold out at 9 pm. Li Xiantao tasted the sweetness. He went to Jinan for the second time to take a total of 300. With more than 70 kilograms for each gong, he couldn’t take any of the responsibilities after he got off the train. He took a load of 20-30 steps and put it on the ground before returning to another gang.
He was inconvenient to take the train. He borrowed a unicycle from the production team, pushed up 400 to take the gong, set off from home at 10:00, walked more than 60 kilometers, and came to Jinan at around 10:00 the next morning. . Because he often only asked for a day off, so after selling a day, he spent more than 7 hours overnight to go home. Thirsty to drink cold water, hungry to spend 1 cent to buy pound sweet potatoes to eat. “Sometimes I sold the goods at night, I rushed for 100 kilometers to Leling to collect the seedlings at night, and then rushed home the next afternoon. After one trip down and not sleeping for two days and three nights, I told others that nobody else believed, the captain listened. I also said that I was editing.†Thinking of the enthusiasm over 40 years ago, Li chartered endlessly. “Thanks to being young and good at that time, I can't stop it.â€
Take the initiative to reduce salaries
In exchange for "intangible assets"
Just as Li Charter began its second venture with the perseverance of Superman, domestic policies began to tighten again.
Since 1970, Li Zhuang set up a plutonium factory. Li Charter had to stop doing it alone and run a business for the plutonium plant. This was 14 years.
At that time, the factory's workers earned 3 yuan a day. Li chartered to ask for a pay cut, earning 9 cents a day. Others feel unbelievable. He has his wishful thinking: "If I earn the same amount of money as others, then I can do it if I live. But when I earn 9 cents, nobody dares to argue with me for the job. Although I can earn less money, I can get to know more people by knowing more about the outside business. This kind of 'intangible assets' is hard to buy with money."
The process of obtaining "intangible assets" has not been easy. In Jinan, Lee Charter took great pains to find a directory of the various units in the economy, followed by a home to contact the business. Once, he came to Jinan Fourth Construction Company. Without waiting for him to finish his words, the company’s financial section chief put him out of the door. “We bought it from the local company and didn’t need your jealousy.†After being rejected, Li’s charter went several times and was still refused. Outside the door. As a result, he secretly squatted at the door of the company and waited for the company to go to work. He quietly followed the property section chief surnamed Liu and sold the business to other people's homes. Can not help his soft rub hard bubble, the section chief finally agreed to enter his goods. Relying on unremitting efforts, Li Charter won the Jinan units one by one. During its peak period, Jinan's annual demand was 600,000. Lizhuang's factory provided 400,000 units, accounting for the entire market in Jinan. Two in two.
Discard cultivated land
Create a huge foundation
In the early 1980s, with the advent of the reforms, Li Charter contracted the Lizhuangyu plant and bought a factory near the Baima Mountain in Jinan in 1984, which started with the intention of producing other hardware and earth. When the production team was divided into responsibility fields, he was able to divide up to three acres, but he gave up this right. The village party secretary is very puzzled: “Now don’t want to. Afterwards, you want to be without you anymore. What will you live by in the future?†Li’s charter smiled indifferently. He’s already made up his mind in a doubtless year and he’s only in this life. Doing business, three acres of land, he already did not look down.
By 1990, Li Charter had already accumulated a lot, but at this time his business encountered a bottleneck: the limited profits generated by the hardware and the earth, and the Jinan market has basically saturated, and the business is not good. This year, he traveled to the South and visited a large-scale ceramics exhibition hall in Foshan, Guangdong. His wide range of ceramic flooring products made him an eye-opener. This made Li Charter brighten up. He realized that he had discovered a huge business opportunity. So he ran out of the exhibition hall and hired a motorcycle at a price of 5 yuan per place. He went to the local ceramics factory and asked for a business card and product price list. In this way, he stayed in Foshan for three days, visited 90 ceramic factories, and collected a large package of various materials.
Returning to Jinan, Li Xianzhang immediately took the factory as a mortgage, loaned 1.5 million yuan to the credit cooperatives, and then rushed to Foshan to purchase tiles and shipped it to Jinan, where four children were responsible for sales. Subsequently, he set up a "Lu Yue" logistics company in Foshan, he took a seat in Foshan, and his sons and daughters engaged in sales in Jinan. This is 14 years. By 2003, his three sons and daughters had already produced tens of millions of people, and they were among the people in Jinan's building materials industry. Some of them were also involved in real estate, restaurants and other industries.
Old
Sixty-six years old before starting a business
After many years of hard work, the children think that Li Zhangjian should put aside his work and support him for a long time. In 2003, Li Charter finally couldn't help persuading him to leave his company to his children and he took up his retirement.
But it didn't take long before he couldn't sit still when he was used to being busy. In 2006, the 66-year-old Li chartered his family’s opposition and invested more than RMB 20 million in setting up Lee Cashmere Textile Co., Ltd. in Yucheng. Today, the company has more than ten acres of factory buildings, nearly 200 employees, cashmere products are exported to all parts of the country. "I'm optimistic about the company's prospects. I'll be able to do at least 10 years. In a few years, I will let others take notice." Li, 68, is still ambition.
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