Road THE BOUNDARY Brand Profile:
Brand Name: "THE BOUNDARY" Interpretation of "Road"
Founder: Yvan
Brand positioning: designer style women's
Brand slogan: to clothing Road
Style Interpretation: create a modern, feminine, intellectual, intellectual and elegant image of femininity; she is intellectual and aspires to be free and independent, and loves life. She is open-minded about art, literature and new ideas, The world, know how to enjoy life brought her everything, and swimming freely.
Product Positioning: Style rich, natural fabrics, earth color, fusion of Chinese and Western.
Brand faith: "Road" advocating the beauty of craftsmanship, the pursuit of craftsmanship, heritage apparel culture.
Brand audience: a literary temperament, the pursuit of quality of life, a rich psychological level, freedom, sensibility, independence.
Product categories: Tops, dresses, pants, jeans series, sweaters, suits
Product Material: Cotton, linen, wool, silk
Target consumer groups: urban 28-38 years old, have a high cultural accomplishment and certain fashion taste and aesthetic taste of the knowledge of women.
Brand core values: "Although the processing concoctions will not be able to save labor, taste, although you will not dare to reduce material resources." Back to the origin, focus on product quality and service. Not fancy is not impetuous, simple, "Road" through the extraordinary design of modern women's attitude to life and personality.
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