From November 18th to 21st, the 21st China (Humen) International Fashion Fair and 2016 Humen Fashion Week (hereinafter referred to as the “Service Fairâ€) will unveil the mysterious clothing town of Humen. 20 years of experience, 30 years of precipitation, this year's Humen service fair carries what new fashion power? How will we interpret the splendid prosperity of Humen clothing?
New chapter to write a new chapter
This year's service fair will open the new exhibition hall - Humen Convention and Exhibition Center. China (Humen) International Fashion Fair after 21 years of development, this year has finally ushered in his professional exhibition hall, which will be the next event in the history of Humen clothing apparel industry milestone, Humen implementation of the "industrial transformation and upgrading project "The development and promotion of convention and exhibition business has laid a solid foundation."
The newly completed Humen Convention and Exhibition Center consists of three parts: the exhibition hall, the performance hall and the supporting parking lot. The project covers an area of ​​about 43,000 square meters. Among them, the exhibition hall adopts modernist architectural style design, the main body is steel frame structure, the outer facade is perforated Metal plate; the performance hall is equipped with professional stage lighting, sound and LED display equipment, and the T-shaped steel structure stage can be flexibly disassembled. It can accommodate more than a thousand people at the same time; it is expected to set up 660 parking spaces in the supporting parking lot.
This year's service fair not only upgraded the hardware facilities, but also became more professional in the organization of the exhibition.
First of all, the exhibitors are of high quality. A group of excellent Humen clothing enterprises, such as Pure, Kaman, Yixun, Qiao Wei, Zhiqin, New Zealand, Ayi Lin, Kapok Road, Chu Ge, Yi Ao, and Pray, will be re-appeared and will be set up with “2017â€. / 18 autumn and winter Chinese textile fabric trends released "static display area. in addition, ad hoc fashion creative stamp exhibition will be live demonstrations of advanced digital printing technology.
Second, the customer base is extensive. The exhibition attracted designers from Guangzhou, Shenzhen, Shunde and other Pearl River Delta regions, clothing brands in Dongguan and Zengcheng, as well as designers and brands from countries such as Ukraine and Cyprus.
Third, the exhibition area is diversified. The main venue of the exhibition This fair's total area of 10,000 square meters, a total of about 500 booths, ad hoc fashion area, children's area, the electricity business area, designer gallery area, Humen original animation film area, enriching area, surface materials Special area, printing creative boutique exhibition area, "fashion gallery" exhibition area, etc.
During the service fair, nearly 100 exhibiting companies will display their strength and image, and conduct business negotiations with merchants from home and abroad. At the same time, there are also 20 sub-conference venues, including the major clothing stores in the town, the surface accessories market, the small commodity market, and the e-commerce park.
Fourth, the audience is professional. The main person in charge of the well-known textile and garment industry cluster is a group of professionals and businessmen will be invited to visit the exhibition.
Fashion Week is moving towards internationalization
Since the concept of “Fashion Week†was first proposed in 2014, the fashion function of the service fair has been constantly upgraded. It is reported that the fashion taste of the service fair will be stronger this year, and the release show will be more interesting.
The release of this fashion week is still performed by the model of the new Silk Road model company, as the value of the fashion show - the quality of the model is higher, they are the new Silk Road model contest, the world super model contest, the world Winners of the top, third runner-up and related awards in the top competitions such as the Miss Model Competition.
Secondly, this fashion week has attracted many international forces to join, the fashion will be further upgraded, and the participating designers will become more international. There are 14 fashion shows, including 8 show brands including Pure, Kaman, Izhuo, Royal Lady, Fumin, Chuge, New Zealand, Zimple, etc., Korean designers, Taiwanese designers, Hong Kong designers and other 5 games. The designer's special session, as well as "Yuan·Chuang·Future" - the 17th "Humen Cup" International Youth Design (Women's) Competition Finals. It is reported that not only participating companies are Humen's representative brand clothing, but also designers are the leaders of the industry, such as Korean designer Xu Huichen (WHEE)
JIN SEO), MGA&LOGAN, Hong Kong designer Liu Junxian, Taiwanese designer Xu Qiuyi, Xu Mingmei, etc.
In addition, this year's Fashion Week will once again launch the Humen Designer Carnival, for example, the Humen Fashion Designers Association and Dongguan Zhiqin Clothing Co., Ltd. will jointly create a fashion color feast of cross-border art.
Design energy burst
Design is the soul of clothing, as a costume event, of course, the participation of designers. In this service fair, the 17th "Humen Cup" International Youth Design (Women's) Competition and the 4th China (Humen) International Children's Wear Online Design Competition are important stages for designers to show their self and compete for strength.
It is reported that the 17th "Humen Cup" contest has the theme of "Yuan·Chuang·Future". The total number of entries has reached 3,165, an increase of 300. In addition to the works of domestic players, it also attracted from France, Britain and Russia. Works by more than ten countries and regions such as Malaysia, Japan, Mexico, and Ukraine. The finals of the competition will be held in the fashion performance hall of the main venue of the service fair on the evening of November 19.
The 4th China (Humen) International Children's Wear Online Design Competition featured the theme of “Children's Timeâ€. The competition organizing committee received a total of 668 entries from mainland China, Hong Kong and Macau, as well as Malaysia and other countries and regions. There are students from well-known universities such as Nottingham Trent University, Beijing Institute of Fashion, Wuhan Textile University, Central Academy of Drama, Tianjin Academy of Fine Arts, and many other in-house designers of fashion companies such as Hongta Fashion Center and Haishu Group.
On the other hand, the main venue has a “Humen Fashion Designer Gallery†exhibition area, which is specially designed for independent fashion designers or fashion design studios. It has 18 hardcover booths, which are full of highlights and highlights. At the same time, this year's organizing committee also specially set up a "fashion gallery" area at the main venue to focus on the works of the two classic classics of Humen.
All the big names gather
As a top-class fashion feast, this year's service fair is full of stars and stars. From judges to presenters, designers to the media, many industry giants come to help out. It is worth looking forward to.
The team of judges of the "Humen Cup" International Youth Design (Women's Wear) Competition is as strong as ever. The judge is led by Professor Li Dangwei of the Academy of Fine Arts of Tsinghua University. The judges include Liu Yang, Lifelong Honorary President of Guangdong Fashion Designers Association, China Fashion Designers Association. Vice Chairman, Ji Wenbo, President of Guangdong Fashion Designers Association, Vice President of Guangdong Fashion Designers Association, Li Xiaoyan, winner of China Fashion Design “Golden Top Awardâ€, Colin Robert, Director of Manchester Fashion Institute, Manchester Metropolitan University, UK Sloan Renfrew, professor of the International Fashion Institute of Paris, France, Lisa Parmatia, director of the Department of Clothing and Textile Art, Ivanovo State University of Technology, Russia, Professor Natalia Misanonova.
Let’s look at the “Fashion Humen·Ningshang Image†– the 3rd China (Humen) Microfilm Competition. The organizers invited a number of film and television makers to serve as judges, including famous film writers, director Chen Khan, and famous actress Deng Sha. Hu Guohua, director of the Guangdong Provincial Radio and Television Bureau, will be present at the awards ceremony on the evening of November 18. It is worth mentioning that the ceremonies of the award ceremony were jointly hosted by Li Xiaodong, the host of CCTV's "Today's Saying", and Xie Fei, the top ten gold medalist in Guangdong.
The designers who hold special fashion releases at the service fair are also the best in the industry. For example, Hong Kong designer Liu Junxian, who is known as the "Ghost Designer", and the Korean designers MGA&LOGAN and WHEE JIN SEO who are well-known in the industry.
High-end forums, efficient docking can not be less
As in previous years, this year's service fair will hold a number of high-profile forums, including China Textile and Apparel E-Commerce Industrial Park Development Forum, Apparel Brand Channel and Commodity Lean Management Summit Forum, China Children's Wear Marketing Development Summit Forum, 2016 Cross-border E-commerce The South China Summit, etc., the forum will focus on the e-commerce park public services, clothing brand channel construction and commodity grading management, how to successfully seize the "baby economy" in the big data era, cross-border e-commerce industry and other hot topics, new experts in the industry What kind of ideas will be confronted with thinking and development concepts, and it is worth looking forward to.
It is worth noting that this year November 18 to 24, the Guangdong Humen Fumin Group Zaidufali, together with China Textile Industry Association branch in circulation, held "2016 Humen Fumin Fashion matchmaking" during the Fashion Fair. At that time, a series of activities such as preferential shopping and big bargains, Humen Fumin WeChat Mall “micro-shopping†mobile sales platform launching ceremony will be held, and “Net Red†will be invited to enter Fumin to broadcast Fumin brand products in Fumin Fashion City.
This year's Humen service fair will be more extensive and deeper, and realize the docking of the entire industry chain. From the docking of textile and garment enterprises , printing enterprises and clothing enterprises, to the connection between Humen clothing cluster and the national textile and garment industry cluster; from buyers, professional buyers and clothing market, to designers and clothing The docking of enterprises, and the online and offline docking of e-commerce and traditional enterprises, the charm of docking can be seen everywhere.
The summit forum of the most cutting-edge concept, the hottest red economy, the most powerful new media live broadcast, the creative micro-film contest, the design of the carnival of the hipsters, the rumored music festival... The fashion footsteps of Humen can’t stop The most fashionable and cutting-edge pulse beat is about to gather again at the China (Humen) International Fashion Fair.
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