[Huicong Communication Network] Following the announcement of iQiyi’s IPO to the US on February 14th in Baidu’s financial report, on the 28th, iQiyi officially submitted the prospectus and applied for listing on NASDAQ. The stock code is IQ. According to the prospectus, iQiyi plans to raise funds of 1.5 billion US dollars, of which AI gene has received much attention.
In a filing with the US Securities and Exchange Commission, iQiyi highlighted its ability to use artificial intelligence technology: “With a leading technology platform supported by advanced artificial intelligence, big data analytics and other core proprietary technologies, We (Iqiyi) stand out in the online entertainment industry."
The Wall Street Journal quoted Junwen Woo, senior analyst at IHSMarkit's online video industry, as saying that the greatest potential of iQiyi is the use of artificial intelligence, which helps distinguish it from other competitors. "They can know which content is most popular, and users like it most. What, and the next direction of development." Under the background that the market is expected to grow to 688 billion yuan (about US$109 billion) in 2022, iQiyi is the most popular video traffic service provider for Chinese users, and it is attractive to combine artificial intelligence. prospect.
In fact, this core advantage of iQiyi comes from Baidu, its controlling shareholder. In the main business cooperation agreement signed by iQiyi and Baidu, iQiyi and Baidu agreed to include, but not limited to, artificial intelligence, smart devices/DuerOS (Baidu-developed conversational artificial intelligence system and development platform), cloud services, Online advertising, Internet traffic, data and content work together, and each other is the top priority strategic partner in the field of cooperation.
Baidu, which has been on the MIT “Top Ten Global Breakthrough Technology†list with AI related technology for three consecutive years, is a leading company in the AI ​​field in China and the world, and mature technology and strategy are accelerating commercialization. In terms of innovative business, the DuerOS ecosystem and the Apollo autopilot platform show China's speed; as of January 2018, the number of smart device activations with DuerOS exceeded 50 million, monthly active devices exceeded 10 million, and the Apollo ecosystem has more than 90 partners. And will realize mass production of unmanned vehicles in a short time.
In the traditional core business field, due to the AI ​​empowerment, the efficiency of Baidu online advertising has been greatly improved, and products such as information flow have exploded. At the same time, Baidu AI Empower has also become the main driving force for iQiyi to maintain rapid growth. It promotes the user experience while exploiting the potential of advertising and marketing to improve the efficiency of realizing, while the rapid growth of smart devices and the expansion of home scenes bring more traffic. Expand the scene. According to Bloomberg, iQiyi's sales in 2017 increased by 55% to reach 17.4 billion yuan. The number of paid users increased to 50.8 million in 2017. The Financial Times article said that the iQiyi membership fee is an important driving force behind Baidu's strong revenue growth in 2017.
Bloomberg News also pointed out that Baidu currently owns 70% of iQiyi, and iQiyi IPO is a positive move for Baidu. The article quoted MCMPartners senior analyst Ryan Roberts as saying, “This is a good thing for Baidu investors.†This move will greatly enhance the competitiveness of iQiyi in the industry, regardless of Baidu business, technology, finance, etc. At the same time, it will be greatly beneficial. Gaining greater user traffic will also enable Baidu to focus more on core business development to create more efficient revenue.
As one of only a few traditional branches left after Baidu turned to high-tech industries such as AI, along with iQiyi's continued growth and listing, it will be able to reduce its financial dependence on Baidu and gradually shift to cash and capital generated by operating activities. Market and bank financial support. And iQiyi's growing video field will become the best place for Baidu AI technology to land in this field, accelerate the commercialization of AI, broaden Baidu's AI strategy and strengthen its core advantages. In the process of iQiyi IPO, Baidu will undoubtedly become the biggest winner.
Editor in charge: Wang Jiaming
Mens Casual Shirts,Casual Men'S Shirts,Casual Plain Men'S New Dress Shirts,Men Casual Black Shirt
Shaoxing Moonten Trade Co., Ltd , https://www.moontenshirts.com