Many entrepreneurs who have ideas in the apparel industry are struggling between traditional and custom clothing. I don’t know how to choose. Today we will analyze the current market situation of the apparel industry:
First, the status quo of the traditional clothing industry
The traditional clothing industry has always faced four major pain points. The first is the inventory problem. The existing model of the traditional clothing industry determines the inevitable inventory. Second, the market reaction is slow, and the specific performance is slow replenishment and new slow. Third, product homogeneity is serious. Popularly speaking, it is “collision shirtâ€. Consumers cannot participate. Designers cannot design for each consumer's different needs. Fourth, the profit is low. The retail price of a piece of clothing is calculated by the cost price X rate, while the 4-6 times the rate is normal, and some brands even reach 8-10 times. But even if such a rate removes rent, water, electricity, personnel, and marketing, there is little left.
Second, the status quo of clothing customization industry
In the clothing customization industry, emerging Internet custom brands, such as custom-made custom-made services, have been optimized from the aspects of production, category, business model, and volume, which have obvious advantages over traditional clothing customization. From the business model, the Internet customizes the brand to integrate the supply chain, optimizes the industrial structure, and through a series of measures, the Internet custom brand, especially the customization of the tailoring cycle shortens the customization cycle within seven working days, greatly optimizing the personalization of consumption. Customized experience.
Through the analysis of the status quo of the traditional clothing industry and the status quo of the clothing customization industry, we can see that the traditional clothing industry has low profit margins and is difficult to have greater development. On the contrary, the rise of Internet customized brands can be said to be the development of the times. inevitable.
Looking at the global market, nearly 90% of people in Western countries such as Europe and the United States have experienced custom clothing. China's current 10% less custom rate has huge market prospects.
If you want to make men's clothing customization, if you are optimistic about the men's clothing customization market, and quickly contact the cutting-edge consultants, the tailor-made information will give you the most detailed information on joining.
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