This article first appeared on WeChat public number: i dark horse. The content of the article belongs to the author's personal opinion and does not represent the position of Hexun.com. Investors should act accordingly, at their own risk.
On September 26, Alibaba announced that it will increase its stake in its rookie network and expects to continue investing 100 billion yuan to build a global logistics network in the next five years. This is another heavy weight increase after Ali and rookie invested tens of billions of yuan in the field of smart logistics, which will profoundly reshape the basic pattern of the global circulation industry.
When the rookie was founded four years ago, Ma Yun hoped that the rookie would achieve 24-hour delivery anywhere in China, and the global delivery of 72 hours must be reached. To achieve this goal, it is not easy in China's express delivery rate of more than 50% per year, accounting for half of the world's business volume. This is far from being achieved by a logistics company.
The rookie is another more ambitious and harder road: building a logistics network that not only improves the efficiency of logistics partners across the industry through data technology, but also builds a logistics with high quality capabilities through investment and construction. The service network allows more consumers to enjoy good service, and the light and one strategy goes hand in hand.
Over the past four years, rookie technology innovation has broken through the barriers of country, geography, language and trade rules, helping Chinese goods to reach 224 countries and regions around the world, and letting Chinese users feel the joy of Haitao.
The rookie has built a network of operations at key nodes, which not only realized the rapid improvement of logistics efficiency in the eastern region, but also realized the day and the next day. In the central and western regions, a modern logistics network was also established, which is far away in Xinjiang and Tibet. Consumers can also keep pace with urban trends. Even in the snowy plateau of Mount Everest, there are rookies set up the world's highest express delivery network to serve the local people.
With 100 billion investment, the next five years, under the trend of new retail, the rookie will use a smarter global logistics network to enable global SMEs to have more convenient terms of trade, so that global consumers enjoy the benefits, The ultimate logistics experience.
From Ma Yun’s 24 hours in China and 72 hours in the world, the rookie is speeding his wings.
one
The rookie makes cross-border trade as convenient as local shopping.
Before 2013, if Russian residents want to buy a winter cotton coat from China, he must pay the order in the summer. Because the logistics will be able to arrive after two or three months of running. Even many users found that the weather had warmed up when they received winter clothes.
China and Russia are among the busiest routes for bilateral trade, but people have long endured cumbersome and inefficient efficiency in the circulation of goods.
In March 2013, Ali Express sold a big promotion, generating 170,000 parcels in one day, but Russia Post can only process 30,000 parcels a day. A month later, when the 500-ton parcel arrived at the Russian customs, the customs and postal systems were directly collapsed.
When Putin was angry, he was removed from the post of Russian postal minister.
Today, four years later, the situation is completely different. Nowadays, the top 20 cities in Russia, the proportion of parcels issued by China in 15 days has risen rapidly from 2% to 80%. Local residents do not need to wait for the season to wait.
In farther Spain, in a online shopping trip in March 2017, Madrid residents found that after Ali sold an order to buy a Chinese mobile phone, after only five hours, the courier knocked on her door. This is faster than local shopping.
The efficiency of global trade circulation has increased at an alarming rate, mainly due to the rapid formation of a global logistics network based on intelligent technology. On this network, different countries, different languages, different business and logistics companies are connected through a common technical language.
This network has been connected to 224 countries and regions and has become the infrastructure for serving SMEs and consumers around the world. The brain that drives this network is located in Hangzhou, China.
More than 1,000 technicians of the rookie network calculate, develop, maintain, and interact with the entire industry in real time. It is necessary to use technology to realize the “24-hour global 72-hour must-have†in the next few years. This is the "small goal" set by Ma Yun for the rookie network.
two
Beijing and Shanghai are not fast, Xinjiang, Tibet, Inner Mongolia is fast
The rookie network established in May 2013 is a logistics technology platform company within Alibaba Ecology. Including Ali, China's major express delivery companies are its shareholders. Therefore, the rookie can be regarded as a pioneering work for the Chinese business and logistics industry to use technology to break through the future.
China is the best logistics optimization test field. There are the world's largest logistics orders, with 100 million packages flowing every day. However, China's geography is vast, its topography is complex, its transportation infrastructure is weak, and its distribution of population and consumption power is extremely uneven. This has led to many barriers to the efficiency of logistics.
|
(China's logistics infrastructure is extremely uneven)
The first prescription of the rookie network was given to the mainstream express delivery company in China. More than 80% of the documents that e-commerce sellers have to fill out manually have been replaced by electronic noodles provided by rookies. This makes the traditional express industry begin to digitize. Using the data calculations that have been settled to monitor and deploy resources in real time, the average timeliness of national express delivery has dropped to 2.6 days. Consumers generally feel that the speed has been getting faster and faster with the three links.
In addition to express delivery, the rookie has built a smart warehouse distribution network throughout the country by investing in positions and building operational networks. This allows the product to take a big step forward and come to the consumer's area in advance. Based on the calculation of the use of data to pre-position the goods, services such as the day, the next day, the hour, the 30 minutes, and the two-hour speed-up are taken.
At present, the rookie has achieved logistics on the day of the day and the next day in more than 1,000 districts and counties across the country. When consumers purchase supermarket fast-moving products, consumer electronics products, beauty products and other products on the Tmall platform, they can enjoy the morning order and the afternoon receipt as long as they look for the "Day of Day" or "Next Day" logo. Or order in the afternoon and receive the goods the next day.
A female consumer in Dongcheng District of Beijing recently showed up on social media. When she got up early on the weekend and threw a week of dirty clothes into the washing machine, she found that the laundry liquid had run out. I was originally planning to spend the weekend at home, and I was too lazy to make up my clothes and go out to the supermarket. She took a list at Tmall Supermarket and did not expect to receive laundry in the afternoon. The whole process of logistics and distribution only took 5 hours and 30 minutes, which is equivalent to “half dayâ€.
But the rookie wants more than that. Ma Yun repeatedly said the hope of the rookie, "Beijing and Shanghai are not fast, Xinjiang, Tibet, Inner Mongolia is fast." From the e-commerce trading platform to the micro-financial platform to the social logistics platform, Ma Yun has always hoped that the services provided must be Pratt & Whitney.
To this end, the rookie has extended the logistics network to the Midwest and reached nearly 30,000 villages. The villagers in Tongren Mountain, Guizhou Province purchased a dragon boat made in Guangzhou, the 18-meter-long big guy, and the rookie platform was delivered in two days. The guardian of the Hoh Xil Reserve in Qinghai has poor living conditions and warm houses from Shanghai through the rookie platform. It can also be delivered to the hinterland of the Qinghai-Tibet Plateau, solving the survival problem that they can only sleep in tents.
Even in Zhaxi Zongxiang, Dingri County, Shigatse, Tibet, where the Everest is located, there are now service outlets opened by rookie. The parcels sent out in the eastern part of the country will take nearly 20 days to reach the Dingri County, and then will not be sent down. Consumers need to go to the county to pick up their own, and there is an additional fee for the pickup.
In order to achieve "24-hour national accessibility", it is an essential part to help express delivery in remote areas. The Everest Rookie Station has made the Lhasa-Shigatse-Dingri-Zhaxizong and Mount Everest logistics roads smoother, changing the history of the original Zhufeng without professional express routes.
three
New logistics has become a new retail highway
China's social logistics starts with e-commerce. In the first half of the development of e-commerce, the logistics competition is the price, so it has created "Jiangsu, Zhejiang and Shanghai." In the second half of the year, logistics is a service, including more diverse logistics services with new retail.
The Ministry of Commerce recently stated in a report that the new logistics has become a new retail expressway. The omni-channel circulation characterized by online and offline integration is developing rapidly. The “Day of Day†represented by rookie has become a new field of logistics and distribution. Navigation mark.
In addition to this navigation mark, in fact, more logistics "special operations forces" have already rushed to the front. For example, consumers in Beijing and Shanghai buy fresh food at Tmall supermarkets. Depending on the address, they may get a speedy delivery of 1 hour. Box Ma Shengsheng also transformed the high-quality offline store into a bright warehouse and intelligent distribution center, which was delivered within 30 minutes after the order was placed.
This efficiency is achieved through a sophisticated algorithm and superb intelligence. Using the big data algorithm, commodities can be sorted out in advance according to the consumption trend. Consumer orders can be placed from the nearest warehouse.
There are also holes in the warehouse, and various automatic lines, AGVs, and robotic arms are performing robot mobilization every day. In June of this year, the rookie was located in a warehouse center in Guangdong and launched the largest intelligent logistics robot warehouse in China. They can automatically lift goods and move around, and can avoid each other and queue up, representing the highest level of Chinese robot warehouse.
|
(The rookie is located in Huiyang, Guangdong, China's largest intelligent robot warehouse)
New technologies and new demands have made the industry realize that relying solely on the traditional warehouse allocation model is not enough. New retail logistics should be a multi-dimensional solution.
Zhang Yong, CEO of Alibaba Group, believes that based on the new retail, merchants will no longer need to ship the parcel from one warehouse to another, but instead can choose the nearest store to pick up the goods. In the future, all logistics systems and all commercial systems can be integrated, and the two cannot be separated.
The rookie is to combine the new retail and redefine the existing social logistics solution to carry the overall social logistics solution.
four
Providing an inclusive and extreme logistics experience for consumers around the world
In addition to being fast, rookies are also using technology to give logistics more value-added experience, such as ensuring that online shopping watermelons are sent to the hands of iced 15 ° C; or overseas meat can be freshly sent to the country without freezing At the consumer table, this is incredible for traditional logistics.
Under the support of the rookie wisdom logistics, China's largest new retail platform Tmall is on the basis of huge volume, the transaction volume in the latest quarter is still up to 49%, and the better logistics experience not only attracts more young users and women. The favor of consumers has also brought higher user loyalty and a new supply chain model to the brand merchants on the Tmall platform.
Sun Kang, vice president and secretary-general of the China Express Association, also said that the express delivery service has now become a global business card with a lot of attention and participation.
The past is beautiful, and the future is more imaginative. The latest news, Alibaba will increase the stake in the rookie. Just as the global capital market is optimistic about the future of Alibaba, the Asian market capitalization company is also firmly optimistic about the future of rookie.
In addition to increasing shareholdings, Ali and rookie will invest 100 billion yuan in five years to create an efficient logistics network that serves global purchases and global operations. At present, there is no platform or enterprise in the world that has invested so much in logistics.
In addition to continuing to invest in research and development in data technology, these funds are mainly used in the construction of core areas such as smart warehouses, intelligent distribution, and global super logistics hubs. The rookie has invested in a number of compliance centers (GFCs) around the world and is deploying the EWTP super logistics hub. In the future, we will provide an inclusive and extreme logistics experience for consumers around the world.
*
All Cotton Weighted Blanket,Pure Glass Weighted Blanket,Blanket Portable Weighted,Weighted Blanket For Insomnia
Jiangsu Hangfu Brocade Development Co., Ltd , https://www.eruditebedding.com