In the past year of March 25th, the textile industry and the exhibition economy were all dragged down by the global financial crisis. The real economy is the baton of the show, and the show is a barometer of the real economy. How to use the exhibition to enhance the industry in this spring market big exhibition is a part of the exam questions. In this regard, Zhang Yanqi, vice president of the China Textile Industry Association and executive vice president of the Textile Branch of the China Council for the Promotion of International Trade, put forward his own opinions.
Demonstrate the industry + expand resources + promote innovation - "the trade platform of the industry exhibition economy, the link of expanding the cross-border allocation of industrial resources, and the window to promote industrial innovation and progress."
Speaking of the positioning of the Spring Grand Exhibition, Zhang Yanxi summarized it as a "platform, link, window" to promote the development of the industry. He said that according to the law of industrial development and the current market supply and demand situation, this big market action aims to give full play to the three aspects, in one sentence: the trade platform of the industry exhibition economy, the link to expand the cross-border allocation of industrial resources, A window to promote industrial innovation and progress.
A large part of China's textile and garment enterprises are export-oriented enterprises. During the Spring Grand Exhibition, China Textile Industry Association will fully integrate resources from outside the industry and at home and abroad, and help enterprises expand their domestic demand market by promoting effective interaction between upstream and downstream of the industry chain. Export market.
In the international textile market, Southeast Asia, South America and North Africa have developed rapidly. How to treat this phenomenon? Zhang Yanzhao said that these countries and regions should not be regarded as competitors only. It should also be noted that the increase in textile export trade in emerging markets will bring opportunities to the Chinese textile industry. China's textile industry has a relatively complete industrial chain relative to emerging markets. We can expand the fabric and yarn trade to some emerging markets with fast export growth. This information can inspire us to make the exhibition work more targeted, and the service is more detailed and deeper.
Zhang Yanzhao believes that the Spring Grand Exhibition is a window for enterprises to showcase the vitality of China's creation and the Chinese textile and garment industry with new products, new technologies, new technologies and new trends to the whole industry and the world. It is also an opportunity for domestic enterprises to learn from outstanding enterprises at home and abroad. . He said that in the case of fabrics, the innovation of its products is not only the innovation of pattern, organization and style, but also the innovation of raw materials. Companies in Japan and Taiwan in China are doing a better job in developing new fibers than mainland companies, and mainland companies can learn from these peers.
Advocating the road to differentiated development--"The Expo is not a trading platform for low-price competition, but advocates product innovation, management innovation, marketing innovation, and differentiated development."
The scale of some foreign trade shows has been reduced to varying degrees. The scale of the three major international trade shows in China's textile and apparel industry this spring is basically the same as last year. In this regard, Zhang Yanxi’s view is that the exhibition is undergoing transformation and its scale development has come to an end. Taking the fabric accessories exhibition as an example, as an international textile exhibition, the level of China International Fabric Accessories Exhibition needs to be comprehensively upgraded to provide new services for exhibitors. Moreover, the increase or decrease in the exhibition area is only one aspect. What is more important is how to communicate, communicate and cooperate more closely with the associations in difficult times, to guide more professional visitors to pay attention to and participate in the spring fabric exhibition, and to promote the spring exhibition. Service actions will continue until the fall.
The scale of this spring's fabric accessories fair was basically the same as last year. The old exhibitors had a high rate of return, and most of them increased the exhibition area. The pattern of “expanding expansion of large enterprises and exiting competition from small enterprises†is very obvious in this year's exhibition. “The trend of these companies shows that in the context of weakened consumer demand and market pressure on conventional products, companies are confident in the future market of textile products with technical content and fashion characteristics,†said Zhang Yanxi. In the face of the current grim situation, textile companies look for opportunities in many forms. In order to protect the market, protect customers, and protect orders, some companies even do not hesitate to dump products at a price lower than the cost. Zhang Yanxi said that China International Textile Fabrics and Accessories Expo has always had the mission of guiding the development of the industry. The Expo is not a trading platform for low-price competition, but advocates product innovation, management innovation, marketing innovation, and differentiated development. road.
Linkage strategy to string the industrial chain--"China Cotton Spinning, Chemical Fiber and other associations meeting of directors adjusted to the spring exhibition held in Beijing, is to face the yarn, fabrics, clothing industry directly discuss how to carry out industry and corporate restructuring."
From the selection of the time and place of the three major exhibitions, we can see the close relationship between the various links in the industry chain. When the fabric is developed to a certain extent, the innovation of the product is more and more dependent on the development of new fibers. At the same time, the fashion designers want to break through the original route and style, and pay more attention to the research and development of fabrics. Based on similar considerations, the company will jointly develop with fabric companies. The goal of this spring joint exhibition is to maximize the linkage effect of the upstream and downstream of the industrial chain. At this point, exhibitors and visitors can feel the time, place and service of the exhibition. Behind this scene is the joint efforts of the China Textile Industry Association and various professional associations. Zhang Yanzhao introduced: "The China National Textile and Apparel Council mobilized 12 sub-committees to organize various technical exchanges and product promotion meetings to bridge the gap between enterprises. The meeting of the chairman of China Cotton Textile and Chemical Fiber Association was adjusted to be held in Beijing during the spring exhibition. It is necessary to directly discuss how to adjust the industry and corporate structure in the yarn, fabric and apparel industries."
What kind of performance will the organizers and exhibitors of the exhibition have? Zhang Yanxi is full of confidence in this: "We will show our colleagues in the world textile industry with the confidence of the Chinese textile and garment industry out of the crisis with excellent creativity."
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