MYNIGHT Miyagawa Debuts at the 12th SIUF Shenzhen International Brand Lingerie Exhibition

On April 19, at the handover of Spring and Summer, the annual China Underwear Culture Week and SIUF China (Shenzhen) International Brand Lingerie Exhibition finally opened in Shenzhen Convention and Exhibition Center. This year's Shenzhen Lingerie Exhibition brought together more than 800 exhibitors from home and abroad.

MY NIGHT/Minagawa

The 12th SIUF Shenzhen Lingerie Exhibition

[from April 19 to 20]

Wonderful feast

"Great coffee" to help out

At the opening ceremony, two international heavyweights - Ree Celestin, the world's leading performer and famous director Hamish Hamilton, were invited to serve as consultant consultants for China Lingerie Culture Week. Zhang Weiwei, founder of SIUF, and Mark Wei, president of Asia Pacific, Tarsus Group Big coffee issued a letter of appointment.

Fashion show

In addition to the static exhibition, this week's cultural week includes supermodel contests, design contests, underwear shows, awards ceremony, and forums.

A fashion storm revisited Shenzhen.

The three-day exhibition is rich in content and colorful. The exhibition is the largest in the world, reaching 73,000 square meters, and continues to lead the world lingerie exhibition industry.

Break new heights

SIUF China (Shenzhen) International Brand Lingerie Exhibition started from the first 5000 square meters, experienced 12 years of innovative and steady development, created a new height in the world lingerie exhibition, and became a professional lingerie exhibition of global exhibition scale.

SIUF2017 (Shenzhen Underwear Expo) The exhibition area of â€‹â€‹this underwear exhibition is 73,000 square meters, occupying 6 exhibition halls and 6 exhibition halls. There are more than 800 brand enterprises participating in the exhibition. The professional audience is expected to exceed 120,000.