“Youth culture” is over-consumed, and designers are tired of it.

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At the end of June, Vogue.com launched a week-long special report on the topic of “skateboard culture”, including the celebrity biography of skateboarding, how skateboarding culture affects mainstream fashion and other manuscripts. In addition, it also includes some It’s nothing wrong with ordinary readers in the eyes of ordinary readers, such as decorating your home with skateboards, “13 new dresses with 2017 and your skateboards.” After all, nowadays, youth and street culture are the best of the fashion industry.

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But what is unexpected is that this series of articles has angered the real skateboarding youth. According to reports, an anonymous interviewee who lives in New York and made a living on a skateboard culture documentary accepted and watched Vogue's interview. After that, I was disappointed: "My mother thinks Vogue is stupid. They don't know anything about skateboarding culture. They are stupid in their understanding and interpretation." In addition, he also said that he had been bored by the Vogue team's shooting, saying that the other party's problem was "flat and ordinary" and reminded him from time to time.

Other skateboarders who participated in the project shared the same view. They thought that the enthusiasm of the fashion industry for the skateboarding culture was very superficial, and it was only three minutes of heat: "The skateboard culture is estimated to be popular soon. Now there are already This is a sign," a skate shop clerk told Fashionista.

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Tim Coppens, who recently announced that he will design a collection for the sports brand Under Armour, is as tired of the skateboarding trend that the fashion industry is currently keen on. On Tuesday, the Belgian-born designer expressed his opinion on Complex after releasing a new series at the Spring/Summer 2017 Men's Wear Week in 2017: “I hate this, but everyone will now take the skateboarding culture to say things. I used to skateboard every day when I was 15 or 16 years old. I think the children who are skateboarding are no different from ours at that time. It is precisely because of the kind of skateboarding people that the current fashion industry can’t stop it! The spirit is not just about how to dress."

As for the first series to be revealed for Under Armour, Tim Coppens said that the work will not be too much of the nostalgic style of the 1990s: "The series designed for Under Armour, with a focus on athletic performance. The fit of the entire collection, the fabric is essential, and will not be overly fashionable."

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