ISERIES women's autumn and winter 2016 new advertising large

ISERIES can be said to have been born in an interesting era. In addition to fanaticism, girls began to express their self-assertions through personal styles and really focused on the essence of fashion. ISERIES helped the girls better find the relationship between "I" and "garment" by forming individual items into a distinctive small series. It also clearly explained the understanding of "simple, practical, fashionable, and interesting". After a quarter of precipitation, this brings ISERIES new season autumn and winter blockbusters.

The ISERIES Fall/Winter 2016 ad is about finding an unknown story. The scene is set in a huge air-raid shelter, like a deserted world, and it seems that there is another end. Mae, who was wearing a bobo's head, started his journey of searching for light with the ease of the ghost horse and the bravery of novelty. In the unknown space and the ambiguous time, the subtle passage of light and shadow interaction was quietly recorded.

ISERIES 2016 autumn and winter movies through Mae's interpretation create a wonderful future under the beautiful colors like the stars, and it also presents a fearless soul in the rhythm. It seems as if there is a free and brave movement.

In the autumn/winter of 2016, the new season presented by ISERIES takes the theme of “pilot” as the starting point and captures the concepts of adventure, freedom, futurism and exploration. Continuing to reproduce the classics also taps the essence of the new aesthetic, focusing on matching and practical wear, breaking through the boring bring out interesting and fashionable new products.

Inspired by the British female pilot, Bairil Maurem, all the possibilities of exploration followed her to the vast sky. In her published "Night Flight to the West", through a lot of descriptions to show people the vastness of the vast land above the earth, but also left a monologue under the stars flying alone. As Beril's freedom, exploration, and self-seeking, we use this perspective as a design inspiration for this season, using an artistic design language to express a vivid, fun, independent, confident fashion attitude that belongs to the “ISERIES GIRL”. Self-assertion.

The shape of the pilot's uniform is simple and powerful, and the cool and stylish design is the design of the main axis. It integrates modernist decoration techniques. On the basis of the original serious colors, the atmosphere is active and the overall design is full of rhythm.

The pilot's operating panel and working terminology became the main source of inspiration for this season's graphic design. The complicated and sophisticated data and instrument panels were embedded in modern geometric images and body-block fonts. The modern art techniques of structural collage were used. Presented a retro feeling that belongs to the “ISERIES” fashion, it is always there.