Tmall is playing a leading role in promoting the rejuvenation of domestic brands.

Tmall is becoming the home of the promotion of the domestic brand, and the new retail and digital brand will continue to enhance the supply chain, which will be displayed during the Tmall Double 11 Global Carnival.

Tmall is becoming the home of the promotion of the domestic brand, and the new retail and digital brand will continue to enhance the supply chain, which will be displayed during the Tmall Double 11 Global Carnival.

At the new Tesco apparel new retail strategic cooperation meeting held not long ago, the leaders of the leading brands such as Haishu House, Mark Huafei, Zhou Dasheng, Casio, Nike, and Qipai shared the practice of new retail. Obviously, this year's Double 11 will become a "big training" for brand new retail.

Coincidentally, at the recently held Yunqi Conference, Eveli Chairman Qian Xiaoyun once again showed off the bright transcripts on Tmall. Since this year, Eveli Tmall flagship store has grown by more than 100% year-on-year. industry.

Qian Xiaoyun said that Eveli has gradually established a rapid response supply chain. With the help of Tmall big data, Eveli will usher in online and offline superimposed growth.

"Tmall gives us the biggest benefit, can tell us what the consumer is, in addition to the purchase of Eveli, what are the consumer characteristics, Tmall collections, clicks are our reference focus." Money Xiao Yun said.

Since last year, Eveli has tried to get online and offline with Tmall. Up to now, many of the core stores of Eveli have been able to support the store delivery, store self-reporting, store return and other services, which not only greatly improved the turnover rate of goods, but also continued to send more passengers to the store.

天猫正成推动国货品牌年轻化的主场 双11将进行集中展示

Through the online identification of the ID card, the RFID code, the behavior data of the store can be further matched with the Tmall flagship store, and the identification and insight of the Tmall big data system will be promoted to promote dataization. .

In addition to omni-channel new retail, in recent years, Tmall has continued to empower domestic brands in promoting the rapid development of the supply chain. By seven days ahead of schedule, Eveli can collect real-time feedback from consumers on Tmall. Putting into production, which greatly shortens the supply chain process and achieves lean production.

Taking Ordos as an example, through data insights, Tmall found that the search for cashmere goods by consumers on the platform is growing, far exceeding the wool goods. The long slim-fit cashmere coat is in short supply. To this end, Tmall gave Ordos analysis and guidance from the shop decoration style to the single color, silhouette, fabric, collar, style and other dimensions, and finally gave birth to a series of "extreme single products" popular among young consumers. Promote the Orion brand and product design to be younger.

Daphne, who used to be the "Popular Shoes King", is also facing a transformational challenge. This year, the Tmall Double 11 Global Trends Gala will be an important debut of its youthful gesture.

According to industry analysts, "Daphne's online and offline omni-channel integration is accelerating, and its online rejuvenation process is much faster than offline."

It is reported that this DT era annual fashion show will be officially announced on October 20, the news that including Daphne, Erdos, Anta, Haicang House and other domestic brands have announced their participation, and will release a series Young and trendy new products. Tmall will continue to empower domestic brands, connect with global fashion resources, and continue to rejuvenate and trend through continuous intelligence.

Editor in charge: Wang Zhen

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