Regal loves investing in jewellery and jade

How many people are there in China with over 500 million yuan in wealth? How do they invest and manage their money? Recently, Minsheng Bank and Hurun Report released the "2014-2015 Survey Report on the Needs of China's Ultra-High Net Worth Population" (hereinafter abbreviated as the "Report") to comprehensively interpret the financial needs of ultra-high-net-worth individuals. The "Report" shows that the number of ultra-high-net-worth individuals with personal assets (including gold production and physical assets) reaching 500 million yuan or more reached 17,000, with a total asset size of 31 trillion yuan***, and an average asset size of 1.82 billion yuan. ***.

The ultra-high-net-worth people are mainly business owners, with 84% of males and 16% of females. The average age is 51 years old, and the total personal assets are over 500 million yuan, of which 45% are distributed in first-tier cities. Nearly 60% of the companies are listed on the market, and the industry is dominated by manufacturing, real estate, and TMT, accounting for nearly half.

As the people with the highest level of asset scale, 70% of these super-rich people still have ** demand, and the purpose of ** is to focus on corporate development. Among them, the proportion of corporate expansion reached 65%, and the proportion of corporate mergers and acquisitions reached 27%. Only 8% of the turnover of enterprises was used for business operations. It can be seen that the enterprises that are mainly operated by ultra-high-net-worth people in China are in a period of high-speed expansion and development. Larger. From the perspective of ** channels, banks are the preferred channel for them to choose **, accounting for 77%.

With the accumulation of wealth and the transformation of ideas, the investment configuration of ultra-high-net-worth individuals nowadays is not limited to overseas investment, corporate investment, and other types of investment. Artwork and other alternative investments have become their investment direction. According to the "Report," these super-rich are investing in jewels, which account for 45%, followed by ancient calligraphy, accounting for 29%, and contemporary art and antique accounts for 26% and 24% respectively. Tibetan-friendly communication is the most important channel of information, accounting for 55%, followed by auction houses and experts' recommendation, accounting for 38% and 34% respectively. In the interview, the analysts found that the ultra-high-net-worth individuals who collected works of art often paid a lot of “tuition fees” for lack of professional appraisal at the initial stage of investment collection. Therefore, the most desired service for ultra-high-net-worth individuals is professional appraisal. .

In addition, nearly 70% of ultra-high-net-worth individuals have contacted private banking services, and the proportion of Chinese banks and foreign-funded banks selected by the organizers was 57% and 37% respectively. Financial professionalism is the most important aspect when choosing a private banking service team.