Kappa launches Kontroll SS20 series

September 23 to 24, 2019? Paris

"Fair is foul and foul is fair..."

William Shakespeare, Macbeth, Act I, the first game.

The core of art always flows on the opposite aesthetics. Starting from the creation of the first work, artists always seek to transform reality and experience into corresponding works. K chose a way to solve this paradox. They refute the beautiful form, focus on the style charm, and interpret the interaction between self and reality.

The new Kappa Kontroll collection features contradictions, blending elements and styles from different eras, blending innovation with harmonious ideas and ideas. Located in an audience that focuses on aesthetic values ​​but is not tied to it, the Kappa Kontroll series is designed to share new concepts with viewers who value content.

Kappa Kontroll 2020 spring and summer new Paris preview site

The design concept of the Kappa Kontroll series is based on the "program language", the old-fashioned computer graphics, button-type keyboard printing, retro display pixel patterns, screen flash letters... Inspired by the elements of the Internet trend of the past century, the computer program world is connected in series. The abstract concept, based on cascading, interlaced prints, presents a stylish sense of style.

Kappa Kontroll 2020 spring and summer new Paris preview site

Kappa Kontroll 2020 spring and summer series single product map

The Kappa Kontroll collection includes high-tech fabric jackets, sportswear and technology-based stretch-knit tights, and some swimwear styles, including one-piece swimsuits and bikinis. The collection combines modern and vintage color design with nylon and PVC technical fabrics. The pixelated flower prints and the popular colors collide with the exquisite fashion. The soft color of the cotton jerseys highlights the youthful vibrancy of the entire collection. Throughout the range of knit and nylon trousers, skirts and dresses, the style and silhouette are inspired by the style of the 1960s. Delicate and chic accessories, including a handbag and a functional belt, complement the entire collection.

Kappa Kontroll 2020 spring and summer series single product map

Historical traceability:

The birth of the Kappa Kontroll collection dates back to the company's origins. In the 1920s, the original Maglificio Calzificio Torinese (later Kappa) began producing socks. At that time, the company's president proposed a strategy of marking the words "K" or "KONTROLL" on the packaging: this is intended to ensure quality and improve product identification. Later, the socks were popular in the streets and lanes, and the “K” became a quality mark. As time went by, the Kappa brand continued to evolve and the name Kontroll was gradually abandoned until today.

Sixty years later, Kappa has carried forward Kontroll, making it a symbol of quality and forward-looking vision. Kappa Kontroll is paying tribute to the history of our brand, looking forward to the future of sportswear, and is also expanding the famous Omini LOGO. Kappa specializes in high-end casual wear.

Kappa, an Italian classic brand, is known throughout the world for its authentic sports culture heritage and the classic Omini LOGO, which presents a pair of juvenile men and women sitting back to back. Kappa Kontroll is a high-end extension of the Kappa brand. Inspired by quality products, this collection evolves the old-school sports silhouette into a modern, stylish version. Kappa Kontroll is a representative of the modern sportswear aesthetic.