With the continuous reunion of the new round of global scientific and technological revolution and industrial transformation and the “new normal†of domestic economic development, especially the implementation of the strategy of manufacturing a strong country, Ningbo has fully utilized its own advantages and actively explored “smart upgrading, wisdom transformation, intellectual agglomeration, "Innovation of the mechanism" is the main feature of the "Ningbo Zhizao" era. "At the moment, Ningbo garment industry is taking "Made in China 2025" as an opportunity to accelerate the intelligent transformation and upgrading of the garment industry, relying on technological innovation to promote the 'Ningbo Pack' to move toward the direction of intelligence, high-end and fashion." Ningbo Dai Yun, deputy director of the letter committee, said.
Then, how does "Ningbo Apparel" grasp the "intellectual creation", read the "new" of industrial development, and master the big ship in the transformation and upgrading?
1. Intelligent transformation and reduction of people and efficiency
For Liu Jiusheng, general manager of the operation of Ningbo Shengruisi Industrial Automation Co., Ltd., the company is actively thinking about how to “smart†the market. According to its company data, since the beginning of this year, the company's intelligent transformation orders have doubled compared with last year. As of June 30, the company's potential customers reached 2,792, compared with less than 2,000 in the same period last year.
"Now, we often receive calls from corporate customers to find relevant intelligent equipment. The amount of orders received is significantly higher than last year, showing the urgent need for intelligent manufacturing in the market." Liu Jiusheng said that There are not many enterprises engaged in intelligent hanging, intelligent warehousing and other equipment in the market. St. Ruisi plans to focus on the development of serialized supporting products.
He said that in the development of intelligent manufacturing, the serialized products in the sewing production process, in addition to hanging, there are also intelligent hanging storage, surface auxiliary materials storage, in order to solve the problem of the company's face and equipment backlog caused by financial constraints, and intelligent systems can Significantly reduce the number of employees, helping companies reduce costs such as capital, labor, and logistics.
“Before, before we produced a hanging warehouse for a partner, we needed 176 people for the same amount of work, and we could complete 35,000 sets of daily sorting. After using our equipment, only 72 people can do the same work. Quantity, labor alone saves 104 people, and the efficiency and quality are greatly improved than before.†Liu Jiusheng said that the current STRES IT team is developing a mobile APP, and the company will soon receive relevant data feedback in real time. Take control of production speed at a time.
The "intelligence" of St. Reese is that many companies have adopted many different equipment and information products in production and management, so St. Reese also developed and designed to integrate all production and management data. A big data, and according to the customer's differentiated needs to form a series of non-standard products, so that the company is not enough to avoid the risk of secondary development. After receiving the order, the enterprise can control all the data of the entire logistics chain on one report and accurately calculate its own cost.
In Liu Jiusheng's view, this has great benefits for companies to control risks and increase competitiveness.
2. New equipment fills the gap in the market
The trip to Ningbo left a clear impression to reporters that all companies are working hard on products, management and markets. This kind of effort is not a stupid martial arts in the traditional sense, but a skillful effort to be efficient, efficient, and marketing.
This is not only a sigh of emotion: isn't such a company an excellent spokesperson for "Ningbo Zhizhi"? Such a company does not win, who wins?
Among them, Ningbo Zhiteng Knitting Technology Co., Ltd. (referred to as "Zhi Teng Technology"). When he first met the company's general manager, Hua Huayong, his desk was full of equipment parts and drawings. In his eyes, this is his darling, no one can move. Although he has been in the 60th year of the year, he often studies the day and night in order to renovate a piece of equipment, and forgetting to eat and sleep has become a commonplace.
The "intelligence" of Zhiteng Technology lies in the research of a fully automatic intelligent ironing machine researched by Hua Huayong, which integrates sweater ironing, drying and folding into one, which can greatly improve the ironing efficiency of the sweater and stabilize the quality of the ironing. The product caused great repercussions in the last 10 months of the Ningbo International Fashion Festival. It is a domestic blank and international advanced product. It has accepted 7 invention patents (including 5 authorized) and 19 utility model patents.
Yan Huayong said that the original intention of developing this product is because the sweater ironing process is not only tired, but also the working environment is poor. With the retirement of the older generation of workers, after 90, 00, they are not willing to do this again. Therefore, Yan Huayong led the team to carry out research and development, from scratch, the development of ironing machine lasted more than 4 years, after 4 major upgrades and numerous adjustments and optimizations, now the fifth generation "Zhi Teng" fully automatic The ironing machine has been perfected in terms of applicability and stability.
3, smart wearable service health industry
Last year, Ningbo took the health industry as a key development industry in the city, which made the wearable medical monitoring products have developed very well. Aibang Intelligent Technology has easily caught up with this journey of making wisdom.
According to Zhang Hui, co-founder and chief technology officer of Aibang Intelligent Technology, the smart clothing developed by the company can collect routine physiological signals such as electrocardiogram and respiration for special people. Previously, this technology was designed for astronauts through the use of textiles. Fabrics are used as electrodes to change the traditional fabric from the structure, to avoid skin allergies or even ulceration caused by prolonged exposure to traditional electrodes. After continuous research and development and improvement, this technology has been industrialized for civilian use since last year.
It is understood that the current use of this technology can extract three kinds of information: ECG, EEG and EMG. Aibang Intelligent Technology is promoting the monitoring of ECG in the market. Through the wearable ECG monitoring system, it can realize the low physiological load of the human physiological signal and the continuous dynamic monitoring for a long time, thereby providing long-term monitoring and timely warning of the cardiovascular and cerebrovascular system, and providing a basis for implementing timely and effective medical measures. Reduce the risk of suddenness.
According to Huang Ruisheng, users can see the ECG and frequency of the wearer on the mobile phone as long as they turn on the Bluetooth. The company also built the concept of the family circle. The daily heart health of the wearer will be sent to the hospital or family mobile phone according to the settings. On the go, you can always check the heart condition of family members wearing the product. “This technology is not only suitable for the health care industry, but also for other related industries.†Huang Ruisheng, creative director of the company, said.
4, independent brands add fashion vitality
The creation of wisdom is the polishing of the products; the ingenuity is the pursuit of excellence in craftsmanship. Ningbo Shangyi Clothing Co., Ltd. always maintains an attitude of excellence. The company's chairman Cai Guomin said that the company has an independent factory, design team and sufficient supply, from export-oriented to domestic and foreign sales, on the one hand, it still has to remain reserved for the brand. On the other hand, ODM services are due to the fact that the current foreign trade orders with low production factor costs are decreasing year by year, prompting the company to shift more to the domestic market and increase the development of independent brands.
To this end, the company in 2009 created the men's brand IT'SUP fashion men's clothing. The brand is mainly for business people from 28 to 38 years old, giving the elite men a new image, breaking the dull, calm and stylish, and making the white-collar people more fashionable. The brand connotation can be interpreted as "I = love, T = team, S = literacy, U up, P = energy". Through years of continuous efforts and development, the company actively carries out various exchanges and learning, gradually grows, insists on its own design, increases high value-added products, and strives to shape its own product competitiveness. This year, 10% to 20% of street fashion style products will be launched to make business people more fashionable, young and energetic.
In terms of channel construction and market expansion, the company is mainly engaged in direct sales, and also adopts cooperation modes such as joining agents, cooperative alliances and commissions. The IT'SUP brand stores are mainly distributed in Jiangsu and Zhejiang provinces, focusing on sales in East China, and developing to surrounding areas such as Anhui and Jiangxi. Through the trials of shopping centers and online sales models, the annual sales have reached more than 50 million yuan. This year, the company also reached a strategic agreement with some large shopping malls, and will soon enter Wanda Plaza.
In addition, Ningbo Shangyi Clothing Co., Ltd. also set up its own e-commerce platform this year, using O2O online and offline mode of operation, offline focus on consumer experience, online focus on brand promotion.
5, high-end quality to enhance competitiveness
Due to the speed of fashion update, the tacit understanding between designers and technicians is especially important for brand women's wear enterprises. Ningbo Luxury Clothing Co., Ltd. has newly joined a design director this year. The design director graduated from the internationally renowned fashion design institute, which makes the brand design more competitive.
The general manager of the company, Wang Jianjie, emphasized that as a brand women's wear enterprise integrating design, production and sales, since the introduction of the Italian fashion brand STEVE & VIVAN in 2007, its brand positioning is “clean, low-key sexy, modern and femaleâ€, followed by The international trend is at the forefront. Compared with the fast fashion style, the company's mid-to-high-end women's products are positioned accurately and focus on quality life.
When it comes to brand operation, Wang Jianjie mentioned three characteristics of the company: attaching importance to the customer experience and providing customers with comfortable and caring services; the brand focuses on the layout design, allowing consumers to wear young and attractive materials; The company is more competitive, and the branded apparel uses high-quality imported fabrics to provide consumers with a higher level of service.
When asked about the differences between the major international brands, Wang Jianjie believes that international brands lead a trend and style, they drive the development of the entire fashion industry; and the company's brand is mainly about practical wearability, can Ordinary consumers offer a stylish, high-end, modern and new experience.
Previously, the brand's sales were mainly in Jiangsu and Zhejiang provinces. This year, it expanded to Shandong, Dalian, Hunan, Hubei, Sichuan, Chongqing and other places, and opened up new markets. The company has continued to expand and expand through the mode of direct operation and joint ventures. There are more than 50 existing stores, an increase of about 30% over the same period last year. The company is mainly stationed in large department stores, including Intime Department Store, Jiangsu Central Shopping Center, Huadi Department Store, Northeast New Mart, Changsha Wangfujing and other department stores in the forefront of the country. Its category is more concentrated, so that people who have real consumption needs have more Great choice space.
For the online and offline business model, Wang Jianjie said: “The company’s brand is on the high-end route and is more inclined to operate offline. For consumers, when buying online products, they cannot really feel the quality of the products, so they will be more cautious. ."
6, regain the classic heritage of craftsmanship
Li Yaoqin, the chairman of Ningbo Fenghua Human Future Art Co., Ltd., who accidentally entered the clothing industry, has a unique interpretation of the ingenuity. Li Yaoqin, born in Fenghua Xikou, the birthplace of the Red Gang tailor, has long been influenced by art. She has a special liking for the culture of the Xikou Republic and the cheongsam culture. She is deeply impressed by the skill of the masters and the meticulous craftsmanship. . She is inspired by the master craftsmanship of embroidery, giving inspiration to the design of the world, and presenting the most classical Chinese style in the world.
Look at the clothing she designed is like watching the art, the collar, the side, the buckle are extremely delicate, and the selection of the fabric, the number of the buckle, the opening height of the cheongsam are very particular.
In this regard, Li Yaoqin believes that clothing and art are connected. Because of the natural love of clothing, with the change of age and lifestyle, she wants to change the image of cheongsam in traditional cognition, regain the forgotten art, and find The most precious emotional memory, exploring the most authentic self in human nature, eager for the eternal innermost. “Clothing culture and art is innovative in inheritance and inherited in innovation.â€
In the interview, Li Yaoqin also showed the reporter the cheongsam that was modified by her marriage, all handmade, simple but not simple. Li Yaoqin believes that the different fabrics and styles chosen by each wearer will give the cheongsam different life forms and convey different charms, so it will be combined with contemporary elements to make fashion designs that are tailor-made. I believe that at this year's Ningbo Fashion Festival, Yaoqin tailors will once again become a beautiful landscape.
Editor in charge: Xu Yuehua
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