On March 15, 2017, China International Apparel & Accessories Fair 2017 (spring) was held in Shanghai. Jimo Children's Wear from Qingdao, Shandong Province, appeared in Shanghai with a brand new regional brand image. At 16:00, CHIC's exclusive red carpet, a wonderful children's fashion show detonated the audience.
A beautiful and fashionable children's wear is particularly eye-catching under the interpretation of children's models. Unexpectedly, these comparable children's clothing are from Qingdao, Shandong, China's children's clothing city - Jimo. As the only clothing company in the province to participate in CHIC, Jimo Kids has put forward the regional brand slogan of “Children's Dream Child Futureâ€.
Since 2013, Jimo Children's Wear has participated in CHIC for the fifth consecutive year. So what is the charm of Jimo Kids? What kind of industry development prospects will it bring?
For five consecutive years starting this year, 50 million yuan per year to support the children's wear industry
Starting from the characteristics of Jimo's children's wear industry, based on the industrial needs of Jimo Children's Wear, it is proposed to build a regional brand for children's wear. The biggest feature of Jimo Children's Wear is its high quality. Although children's wear enterprises and brands are numerous, most of them are in the stage of growth, and it is difficult to give full play to the advantages of Jimo Children's Wear. To create a regional brand concept, bring together the strength of the enterprise, expand the influence and popularity of the overall industry of Jimo Children's Wear, which can further promote the development of a series of enterprises in the region and promote the development of the overall industry of Jimo Children's Wear.
With the liberalization of the second child policy, the children's wear industry is about to usher in a new spring. The Jimo government continues to implement and implement the “Implementation Opinions on Accelerating the Development of Children's Wear Industry†issued by the government in terms of policy measures. The Jimo City Government takes out every year. 50 million support funds will support the development of the children's wear industry. It will continue to support for five years from 2017 and will continue to increase in the future.
At the same time, strengthen cooperation with Alibaba Group, build and operate Ali's children's clothing "Internet + logistics warehouse", "Internet + children's clothing industry" e-commerce training ecosystem, and promote the Internet application level of Jimo children's clothing.
In addition, on the basis of the original Jimo Children's Wear Industrial Park, we will create a small children's clothing town, attract investment, attract talents, gather superior resources, form industrial clusters, and promote the far-reaching development of Jimo children's wear.
The company is developing with the group and is striving to create the brand of “Jimo Kidsâ€
In recent years, Jimo Children's Wear has been awarded the title of “China's Children's Wear Cityâ€, actively developing e-commerce, and cooperated with Alibaba to launch the concept of regional brand. The government's current leading and promotion of the industry is the key to the development of Jimo children's wear and the improvement of product quality. The Jimo government is the mainstay of "Quality Jimo". No matter which aspect, it is necessary to do quality, and comprehensively improve the grade of children's clothing. From fabrics, to design, to workmanship, we strive to create the image of “Jimo Kids†and create the “Jimo Kids†brand.
The original intention of the Children's Wear Alliance was to establish a platform for entrepreneurs to communicate and develop, and to establish industry benchmarks in all aspects. The Children's Wear Alliance first introduced the concept of “Jimo Kidsâ€. Through the first exhibition in August 2013, it demonstrated the strength of Jimo Children's Wear, which also attracted the attention of governments at all levels.
The Alliance regularly organizes sales events and organizes brand training. Since its establishment, the brand awareness and product quality of each member company of the Children's Wear League have been greatly improved, contributing to the brand development of Jimo Children's Wear.
Join Alibaba this year to create a business path for brand development.
As a representative of the Jimo children's wear industry, the long-legged uncle has a high-level and young design team. Since the start of business in 2010, he has always adhered to safety first and insisted on individuality and fashion. In the choice of fabrics, we insisted on the development of dyeing. The fabric suppliers of the international brand Uniqlo were selected, and the functional fabrics for moisture wicking were selected. In the design of the clothing, insisting on the combination of the functional and practical wear of the underwear, the underwear that can be worn outside is designed, which is deeply loved by the parents after the 80s and 90s.
In 2016, the long-legged uncle signed a licensing agreement with Disney and Doraemon, becoming the sole licensee of the Chinese underwear sector. From design to production to sales, the whole process is controlled by the company and strives for excellence.
Under such requirements, the long-legged uncle not only sells in many domestic shopping malls, supermarkets, and baby chain stores, but also goes abroad and goes to the world, and sells to Southeast Asia, New Zealand, Dubai, Australia and other countries.
Jimo Kids and Alibaba are about to start cooperation, which is both an opportunity and a challenge for enterprises. The tide of e-commerce has long been overwhelming, and children's wear enterprises themselves have to expand their influence to seek development. This is also the only way. The company hopes that in the future, through cooperation with Alibaba, it will seek more resources and opportunities for the development of the company. Under the brand concept of Jimo, it can also expand the influence of its own brand, thus further launching the regional brand image of Jimo Children's Wear. Form such a virtuous circle.
This Jimo Children's Wear Pavilion has adopted a unique "cradle" design concept, which means care and care, and also fits the overall brand concept of "children's dreams, children's future". At the scene, 11 Jimo children's wear brands including Allara, Ramda, Long-legged Uncle, OK, Youben Life, Baby Library, etc. were exhibited. The excellent quality and fashion design attracted more and more. People pay attention to it here, local industry research groups, children's wear association related colleagues, buyers from all over the country, the popularity of the hot more highlights the extraordinary quality of Jimo children's wear
It is reported that since the evaluation of "China Knitting City", in 2016, Jimo Children's Wear was once again awarded the title of "China Children's Wear City", and in the same year launched the "Jimo Children's Wear" regional brand concept, with "Children's Dream, Child's Future" as Regional brand slogan, integrating Jimo children's clothing industry resources, to create a children's clothing town. In addition, Jimo Children's Wear has signed a strategic cooperation agreement with Alibaba, and will hold the "China (Jimo) Internet + Children's Wear Industry Summit" on April 21, inviting experts and scholars from all walks of life to participate in the industry.
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