Wood fiber textiles, which have been popular for many years abroad, are now booming in China. Brands are more and more like spring bamboo shoots after the rain, both domestic and foreign. Wood fiber textiles are indeed a promising health product. Its outstanding product features make many consumers love it and buy it repeatedly. After all, the excellent wood fiber products have oil decontamination, soft and breathable, antibacterial and deodorant. The extraordinary functional characteristics, the texture is more cotton comfort, soft plush, silk luster and hemp slippery, making people wear healthier. So, how can we not let consumers like it!
Such an excellent product is also a boon to dealers. After all, the current textile industry such as clothing and home textiles is fiercely competitive, and product homogeneity is serious. How to surpass competitors is a difficult problem. Therefore, it can be said that the wood fiber market is a blue ocean market. It is naturally easier for a discreet dealer to sell and sell its products. The development prospects and sales profits are undoubtedly higher than several grades.
Nonetheless, the wood fiber market, like any market, is a mixed market, with quality products and brands, inferior products and brands that cannot withstand market baptism. In the face of this situation, what should the dealers do, that is, what should the dealers pay attention to when choosing wood fiber products and brands? As a member of the first to participate in the promotion of wood fiber health products in the Chinese market, the author believes that dealers should at least pay attention to the following five major issues when choosing wood fiber products and brands:
First, choose products with good quality and fine craftsmanship. This is the most important thing. After all, repeated purchases by consumers depend on the quality of the product, and then the functional characteristics of the product. If the quality of the wood fiber products purchased by consumers is not good, it will be broken in a day or two, and the ideal of repeated purchases will disappear. In fact, the quality of wood fiber products currently on the market is indeed mixed, good and bad. Therefore, the dealer chooses the wood fiber project as the distribution project. The first thing to pay attention to is the product quality, including the quality of the product and the process that can be recognized by the naked eye.
So how do dealers deal with this? One way is that after the dealer has inspected the cooperative manufacturer, you can purchase a certain amount of samples first. After you get home, you can try it on yourself, family and friends for a while. For example, socks, heels and toes are firm and not easy to break, whether the socks are tight and comfortable, whether the elasticity is excellent and whether it is easy and convenient to wear and take off, whether there is really no foot odor or gas odor, and so on. Another example is a towel. You can get some dirty things like oil and so on, and then use water to wash it off easily. Through these tests, you can see the quality of the product, including its functional characteristics. In addition, the sample needs to be compared with other similar products, so that the process can be clearly compared. Of course, if you are a frequent distributor of the textile business, you can see at a glance whether the product process is fine.
Obviously, grasping the quality of the products and the craftsmanship of the products will greatly benefit future sales. Because the product is able to "talk" and let all consumers believe in its "words".
Second, the choice of products with invention patents is more insurance. Wood fiber products are technically content, including wood fiber raw materials, fabric post-treatment processes, etc., all affect the quality of the finished product. At present, there are both real fiber patented wood fiber products and pseudo-invention patented wood fiber products, and more are wood fiber products without invention patents. There is no need to think about it, with or without, the quality of its products is definitely different. Of course, in general, wood fiber products with real invention patents are definitely better than pseudo-patented or unpatented products.
Why do dealers choose wood fiber products with invention patents? There are two reasons for this: First, there are genuine invention patents that are helpful for future promotion. After all, true invention patents have a positive effect on consumers; second, there are real invention patents, and the quality of products can be very good. Good protection, this is the most critical. Only products are guaranteed, especially a detailed and key technology. There are invention patents that their competitors can't imitate basically, and the interests of manufacturers and distributors can be protected for a long time. Therefore, dealers choose wood fiber products with real invention patents to be more insured for operation and development.
Third, choose a manufacturer with rich operational experience. Although wood fiber is a health product, it is a product of the world's health and environmental protection development trend. The prospects in the global market are extremely huge. At present, it is still a blank product in the market... Although there are so many advantages, not every wood fiber brand Or the products can thrive and grow into towering trees.
Obviously, whether the manufacturer is the manufacturer or the brand operator has rich experience in market operation, which is extremely important for the sales and development of the dealer. For example, some domestic manufacturers, just engaged in wood fiber products, belong to the type of crossing the river by feeling the stones, the experience is almost zero, the dealers cooperate with such manufacturers, want to have a big deal in business or a big help, obviously it is an idiotic dream, no Practical. Like some manufacturers, the wood fiber raw materials are foreign, and the operating experience also has a foreign background, but the realization is fictitious. Such partners are even less likely to help the dealers' daily operations... If the dealer chooses this type, cooperation And the development prospects are both disturbing.
Therefore, before deciding to make wood fiber products, dealers must conduct in-depth inspections of wood fiber manufacturers to determine their rich or rich operational experience, including product quality, product design, product technology, brand strength, market operations. And many other aspects have strong strength. Only in this way, dealers will save a lot of things in the future sales. Otherwise, simply solving the problems of products will make the dealers have a headache. And this is what all dealers don't want to happen. Obviously, choosing a cooperative manufacturer with rich or rich operational experience will make the dealer's operation more efficient, and the success will not be too far away.
Fourth, choose products that are suitable for local price standards. Like all industries, the wood fiber industry has many grades such as high-end brands, mid-range brands, and low-end brands. Similarly, the prices of its products are naturally different. In the face of this situation, how do dealers choose? Is it a high-end brand and a high-priced product, or is it a low-end brand with a low quality but affordable price?
Obviously, this is not a problem. Dealers can determine according to these aspects: First, the consumption level of all regional markets. If the consumption level is high, you can choose high-grade or mid-range products. If the consumption level is normal, you can choose mid-range or low-priced products. Second, according to the location of their point of sale to determine, if the point of sale into the local high-end shopping malls, naturally choose high-end brands and high-priced products, so as to contrast with the image of the mall, consumer demand, if it is general For shopping malls or general street shops, you can choose mid-range or low-end price products for cooperation.
From the above, dealers can't blindly cooperate with manufacturers, including product prices, and must make decisions based on their own actual conditions, so that they can be sold as blistering, and the sales are vivid and incomparable.
Fifth, choose the marketing support for the actual manufacturers. With good products, but not necessarily able to achieve good sales, this involves the manufacturer's support for dealers in marketing, whether it is effective, whether it is in place. This software is often more cattle than hardware. Therefore, when dealers are looking for manufacturers to cooperate, they must pay attention to whether the manufacturers are realistic in terms of marketing support and whether they can be in place.
It should not be overlooked that many manufacturers say that they are beautiful in marketing support, but they are actually paper tigers. They are not practical. This is a form; the other is how beautiful the promise is, but it is actually It cannot be done, and this is not acceptable. Obviously, dealers must check clearly in this regard, and they can support the number without much, but they must be practical, effective, and can be implemented in place. Especially in store decoration, network distribution, employee training, promotion activities, store management, brand promotion, etc., these aspects must be real, rather than "looking beautiful", in fact, there is no use. This situation is not allowed to exist, otherwise, the injured will be the dealer.
In the face of this situation, dealers must have the patience and spirit of breaking the casserole, and in every respect can get real answers, practical methods, personnel arrangements, related programs, etc. The evaluation can ensure that the support promised can be easily implemented in order to cooperate with them. We all know that we will work harder beforehand, and there will be fewer problems afterwards, and the risk of cooperative operations will be greatly reduced. Obviously, this is the business cooperation that dealers need.
It can be seen from the above that the vast number of dealers have the prospect of seeing the wood fiber textile products, and boldly choose to enter the industry, able to grasp the above five major considerations, and naturally help the future cooperation and development. Perhaps, many dealers' business operations have since undergone complete changes, and even grow into regional giants or future transfer manufacturers. Because the prospects of the wood fiber industry are very good, whoever can become a king from the middle, depends on their respective visions, opportunities and skills. (China Building Materials Purchasing Network)
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