The continuous development of our Chinese consumers pragmatic consumer attitudes famous, rarely impulsive consumption, which more or less thrifty mother and father's generation can not do without the traditional ~~ a mature industry will drive the industry mature consumers With the increasingly mature development of the home textile industry, people are becoming more and more sensible in purchasing home textiles, and they tend to be more mature in consumption. So Xiao Bian will share with you some of the psychological changes that consumers have made during the purchase of home textiles in recent years.
Smart is fundamental to family management
Compared with the past, consumers are more savvy when they purchase home textiles. Their parents' income is not very significant. Parents tend to choose relatively cheap ones and there are not many choices. Now that the standard of living has increased dramatically, consumers’ consumer psychology has become more rational. It is often necessary to set a budget before deciding to purchase, and then evaluate the usefulness of the product to determine which features are worth buying and then search for the most cost-effective transaction. In the face of a vast array of goods, the vast majority of consumers will shop around and bargain.
Spiritual pursuit is more and more important
By 2020, emotional factors such as whether the goods can reflect individuality will influence the purchasing decisions of Chinese consumers to a large extent, which also reflects that consumers pay more attention to self-expression. Many consumers want to be able to purchase home textile products that express their individuality and fashion ideas. Not only a single household item, many times can reflect a person's emotional appeal and lifestyle.
With the increase of income, consumer's personal consciousness is continuously improving, which coincides with the trend of other countries or regions. More and more people begin to integrate the purchased daily life products into their own life ideas. If this product is ordinary and there is no fashion sense, even Xiao Bian will not buy it.
More and more people are shopping online
Xiao Bian has always thought that eating fruit in bed shopping Taobao shopping is a very enjoyable thing, leaving home to be able to scouring what they want is simply the happiest thing. It is estimated that everyone has the same feeling as me. Many consumers now regard shopping as a way to relax. Or as an entertainment project.
Under such circumstances, e-commerce has opened up a new development path. By 2020, e-commerce will contribute 14% to 15% of retail sales, and certain categories such as consumer electronics may contribute up to 30% to 40% of retail sales. The amount of daily necessities in total e-commerce retail sales will increase from the current 1% to about 10%.
The home textile e-commerce will also have a large proportion of development, which also tests the distribution ability of home textile companies in the online and offline markets.
Xiao Bian has always believed that home textile products are a manifestation of a person’s quality of life. If you want to have a taste and fun everywhere, start by creating a home that is warm and welcoming. Creative home emotional home textile is your choice. For more information, please feel free to pay attention to China Grey Fabrics.
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