On March 20, 2018, the Shaoxing Municipal Government led a survey of industrial enterprise staff to visit the Yachino enterprise. The deputy secretary of the municipal party committee, the acting mayor Sheng Yuechun, the deputy mayor Xu Guolong, and the secretary general of the Municipal People's Government Zhang Changsheng and the city's economic letter The main responsible persons of the Commission, the Environmental Protection Bureau and the Safety Supervision Bureau conducted a survey on the achievements and experiences of the Yakino enterprises in creative design, innovation and development, and the achievements of the Yakino enterprises in the wallpaper wall covering industry. While expressing praise, at the same time, while the Yaqi Nuo enterprise is steadily moving forward in the wallpaper wall covering industry, it can actively develop the research and development of new wall decoration materials such as wall hangings, and express a high degree of recognition for the exploration of the overall soft-packing industry. The efforts of the Qinuo enterprise in accelerating the economic transformation and upgrading work are also praised by the staff.
Open a new era of wide-format product standard production
Just in the past “2018 Beijing Wallpaper Fabric Exhibitionâ€, Yakino Enterprise launched a wide-width seamless wall covering product, which attracted a large number of customers to stay in the booth to compare, select and consult products. The customers outside of the company have shown great interest in the new products that the Yakino Group has launched. The customers who come to consult and sign the contract are also in a constant stream.
Yaqinuo enterprise keeps up with the individualized demand of consumers under the upgrading of the wallpaper industry, and takes the lead in opening a new era of wide-format standardized production in the industry, with a width of 2.8m to meet the needs of seamless paving. Of course, the wallpaper products produced by the Yakino company are not only wide, but also lead the industry in terms of wallpaper technology, standardized mass production, effective service cycle, fabric substrate, environmental protection and seamless. Specifically, the Yakino enterprise broke through the limitations of the textile process, and assembled multiple wallpaper printing processes such as rotary screen, gravure, flexo, precision, and stacking, which made the fabric more changeable. At the same time, simplifying the textile wide-format product process, the whole production chain integration does not require entrusted processing, and the substrate is fully stocked for stocking, and the printing process can realize mass production of wide products. In addition, it can realize real-time effective inventory, high-efficiency warehouse circulation, and high time-sensitive service cycle.
Establish a monopoly operation channel with wall as the core
In the course of the investigation, accompanied by Mr. Wang Qi, Chairman of the Yaqi Nuo Enterprise, the staff of the municipal government visited the exhibition hall of the Yakino Wall and had a strong interest in the design and concept innovation of the wall. During the visit, the entourage conducted in-depth exchanges on design and craftsmanship and expressed confidence in the market prospects of the wall hanging.
Yakino operates brand-name products in a brand-oriented operation mode. From the promotion of brand promotion to the promotion of brand advertisements to the entire marketing model, it operates in full accordance with the full branding and exclusive operation mode. For example, wall hangings mainly develop franchise systems in the form of store-in-shops and specialty stores. In just half a year, 90 franchise stores have been developed, including more than 90 specialty stores and shop-in-shops. In 2018, Yakino will adhere to the monopoly franchise on the wall, and at the same time increase the brand investment in the wall, and build the entire channel system in the direction of standard monopoly. It is expected that the wall system will be developed by the end of 2018. The scale of more than 200 specialty stores. The specific structure of the store system includes the support system and the logistics system, which is to help customers plan and lead the activities of the terminal stores, and solve the customer after-sales construction problems. For example, in the face of the wall, Yakino has made a commitment with all the stores - all orders, the company headquarters can help complete the installation service.
Comprehensively promote the overall soft decoration development layout
Subsequently, the staff also visited the company's Dameiju integrated soft-packing exhibition hall. In the soft-packing exhibition hall, the accompanying staff praised the real-life display of the Dameiju soft-packing overall matching plan for the first time, and expressed to the enterprise staff. In 2016, the “Implementation Opinions on Promoting the Industrialization of Green Buildings and Buildings†issued by the General Office of the Zhejiang Provincial Government issued a policy of fully implementing finished products for new residential buildings, and deepened the overall development of soft furnishings with the Yakino enterprises. The idea is coincident.
First, strategic transformation. In 2017, the Yakino company made a strategic transformation, breaking through the barriers of the original single wallpaper or wall covering, and transformed into a multi-category wall covering supplier. Under this background, the wall hanging products were launched. Second, train the team. In the past ten years of development, Yakino has cultivated a strong team to support the diversified development of wall hangings, wallpapers, wall coverings and even overall soft furnishings. Third, business management. As the recognized leader in the wallpaper industry, Yakino strictly controls the quality of products, thus copying the management capabilities and models to new wallets and overall soft furnishings.
The investigation activities of the leaders of the municipal government have further strengthened the confidence of the Yakino enterprises in the future development path, and spanned the Yachenuo enterprise from a single wallpaper production enterprise to a multi-category wall that collects wallpaper, wall coverings and wall hangings. The development layout of the manufacturer of decorative materials and the branding development strategy of establishing exclusive operation channels with the wall and overall soft decoration as the core provide a stronger pre-action.
Editor in charge: Zhou Lingling
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