Winter welcomes "Spring": Zhuo Duozi hit the fast fashion market

With the continuous changes and adjustments in the garment industry at home and abroad, the transformation, adjustment and upgrading of women's apparel industry in China are progressing in depth, future development will be more diversified, and the industrial pattern will be further differentiated. According to the latest statistics from the National Bureau of Statistics, in 2015, there were 15,262 large-scale enterprises in China's garment industry with a total revenue of RMB 462.013 billion, an increase of 8.03%, a total profit of RMB 26.06 billion, a year-on-year increase of 13.15%, and 2,813 loss-making enterprises. The loss was 18.43%, which was a decrease of 1.48 percentage points from the same period in 2014. In 2015, all walks of life suffered a “winter” situation. The women’s wear market has relatively welcomed the “spring” of sales.

Zhuo Duozi Brand's Precise Positioning Captures the "Soft" Demand of New Fashion Women

Chinese women's wear does not have a "mass inertia" large-scale decline. In addition to its own market just needed, some of the "bull market" women's brands have ushered in new opportunities for development in the Chinese clothing market. The well-known fast fashion soft brand Zhuo Duozi has gained more and more consumers' favor due to its advantages of multiple styles, novel designs and high cost performance. It has become the preferred brand for white-collar women in the new era, and has quickly become popular in the Chinese fashion women's clothing market.

In response to this year's market characteristics, the relevant person in charge of the Zhuozuozi brand told reporters: “The market is difficult to do at any time, the key is to see if the brand has a profound cultural heritage, Zhuo Duzi is designed for individual independence, pays attention to taste, to fashion and It is designed for young urban women with high quality requirements, and takes care of every aspect of life to provide a series of easy-to-use soft fashion apparels.” It is precisely because of the precise positioning of the consumer groups and the “new model of soft beauty”. The precise brand positioning of the core is a perfect example of modern, confident, stylish, artistic, light and luxurious, elegant and soft. Loved and sought after.

VIP profitability system escorts Zhuoduozi, with the highest single day increase of 3497%

In addition to brand new consumer demand for maintenance, terminal stores are the first battlefield for “determined success”. According to industry insiders, Zhuo’s attitude has boldly launched the VIP profitability system, and has created a multi-dimensional VIP system operation benchmark store. It is reported that among the three sites where the VIP profitability system landed recently, they all set striking performance. This is a "strengthening pinpoint" for the growth of clothing retail terminal performance.

In the first round of Chaozhou Zhuo Duozi Fashion Experience Hall, the purchase and exemption of single-day break through more than 100,000 results, a year-on-year increase of 726%. On the first day of the event, it also achieved a sales myth of 1,122% year-on-year growth; In the second station of Qingyuan Zhuodianzi, it also achieved an astonishing sales record: the first day was up 711% year-on-year, the second day was up 3497% year-on-year, the third day performance was up 500% year-on-year, and the three-day business performance was up 1113% year-on-year. This was a 1706% increase from the previous quarter and a new sales figure. The third-station Huizhou pilot store also submitted a perfect report card. The first day of the event began to increase by 1184% year-on-year, and the second day increased by 954% year-on-year. The three days increased by 447% year-on-year, and the three-day performance increased by 718% year-on-year, an increase of 1349%. From this it can be seen that Zhuo’s VIP profitability system is another “method” for the brand to keep its products selling well.

According to an in-depth investigation by the reporter, in the Zhuo Duosi VIP profitability system, the company sorted out the current structure of Zhuo Duzi VIP through an accurate VIP customer classification method, and identified the most valuable and most promising VIP customers based on data analysis. , and formulate corresponding service strategies, and establish an attractive VIP recruitment system to rapidly expand the number of new VIPs for the company. By using the most standard service processes, the new VIP will be cultivated as a loyal VIP, and then a powerful fan effect will be used to nugget China. Women's market Blue Ocean. Therefore, in a sense, the Zhuo Ziao VIP profitable system is actually an alternative version of the Internet "big data."

Zhuo Duo Zi: Let the product have more say, let the product serve the user

In fact, in the fierce competition of women's clothing market, no good products are short-lived in the end. Based on this background, Zhuo Duozi has always focused on product design and R&D, and regards high-quality and fashionable products as “service” consumers and satisfying the core of consumers. The point of appeal.

At present, Zhuoduozi has a good market reputation in the same type of women's clothing brand. Its distinctive and unique brand style, high quality product quality and three-dimensional and perfect tailoring are the only magic weapons for the brand's winning market. According to the person in charge of Zhuozuozi Product Department, the company's raw materials are in full compliance with the national health quality standards, and at the same time promote and develop the spirit of traditional Chinese “craftsmen”, and present sophisticated sewing techniques and complex raw material techniques to every one of them. Among Zhuo Dian's costumes, more and more popular items popular with consumers are being created. At the same time, Zhuo Duozi spent huge sums of money to invite well-known French photographers and international supermodels to travel across the ocean thousands of miles away to shoot the latest blockbusters in Paris, and strive to present the most beautiful products to “findful” Chinese fashion consumers.

According to the person in charge, in the Spring 2016 new products of Zhuo Duo Zi, they creatively took the theme of “Full House of Romance”. The designers combined the retro patterns, fun printing, pop shape, macarons color, and French landmarks. Such as next year's hot elements, in the neat cut in the interpretation of romantic French style, highlighting the trend of international children. At the same time, the Chinese version of “Full House” sponsored by the Zhuozuozi brand is also about to be released on Hunan Satellite TV. This drama was rated as one of the eight potential dramas in the Shanghai TV Festival! By then, the majority of fashion consumers will have the privilege of trying out Zhuo Dizi Spring 2016 “Full House” theme costumes and a celebrity addiction.