Wenling footwear products are the largest legal inspection products in Taizhou. After exports exceeded US$1 billion for the first time in 2010, Wenling’s footwear exports continued to grow at a rapid rate this year. From January to May, the value of exports reached US$536 million, which rose by 40 percentage points and set a new record.
According to statistics, from January to May, Taizhou Inspection and Quarantine Bureau exported a total of 13,325 batches of footwear products, an increase of 13.1% year-on-year, and the value of goods reached US$536 million, an increase of 40% year-on-year. Whether it was export volume or increase, footwear Products are the first place in the city's bulk legal inspection products. From the perspective of the export market, the EU, the United States, and Russia are still the direct drivers of exports. Among them, the EU has the largest share of exports, with export value of 112 million U.S. dollars, and Russia’s export growth rate is the fastest, an increase of 114.5% year-on-year.
Ren Jianping, head of the Textile Inspection Department of the Municipal Inspection and Quarantine Bureau, said: “This year, there are several characteristics. The EU and European countries have also increased by more than 10%. The Russian state’s growth rate is also relatively large. We used to be middle and low, and both are in South Africa and the Middle East. It is now gradually developing towards middle and high grades."
According to the analysis of the Municipal Inspection and Quarantine Bureau, the significant increase in footwear exports in Wenling was mainly due to the increase in the value of regional brands. In recent years, the production process and materials of Wenling Shoes have been continuously innovated, and a middle and low-price, high-quality regional brand advantage has been formed. With the same quality of products, the price of Wenling Shoes is 5 to 10 percentage points lower than that of other major producing areas. . At the same time, the emergence of emerging markets in the Middle East, Africa, Latin America, Eastern Europe and other emerging markets has become a new growth point for stimulating exports. Wenling exports to Africa, Latin America and Russia increased their footwear exports by more than 50%.
Footwear production is a labor-intensive industry. Affected by factors such as "labor shortage", rising prices of raw materials, and appreciation of raw materials, export companies will face many pressures. However, with the warming of the international market, footwear companies are still optimistic about the export situation this year.
Chen Xiaoping, CEO of Taizhou Zhejiang Nol Shoes Co., Ltd.: “Adjusting our internal structure, we can save on every aspect, and we will continue to save and expand our own space so that we have the competitiveness based on the market. In this case, we have the right The profit space, I am optimistic about the future of our footwear industry."
According to statistics, from January to May, Taizhou Inspection and Quarantine Bureau exported a total of 13,325 batches of footwear products, an increase of 13.1% year-on-year, and the value of goods reached US$536 million, an increase of 40% year-on-year. Whether it was export volume or increase, footwear Products are the first place in the city's bulk legal inspection products. From the perspective of the export market, the EU, the United States, and Russia are still the direct drivers of exports. Among them, the EU has the largest share of exports, with export value of 112 million U.S. dollars, and Russia’s export growth rate is the fastest, an increase of 114.5% year-on-year.
Ren Jianping, head of the Textile Inspection Department of the Municipal Inspection and Quarantine Bureau, said: “This year, there are several characteristics. The EU and European countries have also increased by more than 10%. The Russian state’s growth rate is also relatively large. We used to be middle and low, and both are in South Africa and the Middle East. It is now gradually developing towards middle and high grades."
According to the analysis of the Municipal Inspection and Quarantine Bureau, the significant increase in footwear exports in Wenling was mainly due to the increase in the value of regional brands. In recent years, the production process and materials of Wenling Shoes have been continuously innovated, and a middle and low-price, high-quality regional brand advantage has been formed. With the same quality of products, the price of Wenling Shoes is 5 to 10 percentage points lower than that of other major producing areas. . At the same time, the emergence of emerging markets in the Middle East, Africa, Latin America, Eastern Europe and other emerging markets has become a new growth point for stimulating exports. Wenling exports to Africa, Latin America and Russia increased their footwear exports by more than 50%.
Footwear production is a labor-intensive industry. Affected by factors such as "labor shortage", rising prices of raw materials, and appreciation of raw materials, export companies will face many pressures. However, with the warming of the international market, footwear companies are still optimistic about the export situation this year.
Chen Xiaoping, CEO of Taizhou Zhejiang Nol Shoes Co., Ltd.: “Adjusting our internal structure, we can save on every aspect, and we will continue to save and expand our own space so that we have the competitiveness based on the market. In this case, we have the right The profit space, I am optimistic about the future of our footwear industry."
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