The elegant bird adds glory to the national costume enterprise

Established in 1987, Guiren Bird Co., Ltd. is a comprehensive enterprise integrating R&D, production and marketing of sports shoes, clothing and accessory products. It is the fastest-growing Chinese national sports brand in recent years and has successively won the China Famous Trademark, China. Famous brand products, national inspection-free products, tax-paying AAA-level enterprises, and other honorary titles. In the past three years, the business has grown rapidly, and the proportion of its business has also grown from casual sports shoes to comprehensive leisure sportswear and accessories, making the company's overall layout more perfect.

Perfect hardware facilities

The company now has a modern standard industrial plant of 150,000 square meters, more than 5,000 employees, and regional sales companies in 27 provinces and cities nationwide. Nearly 5,000 exclusive bird brand stores have built a terminal exclusive system across the country and a large network.

Excellent corporate image

The noble bird brand and corporate image have been elevated to a new height that is attracting attention from the world: In 2002, the company began to develop its own brand, that is, with a vigorous and resolute speed, invited the superstars Andy Lau and Tianhou Cecilia Cheung as brand image spokespersons, and quickly gathered in the branded sports goods market. Cannon and red. In 2006, the noble bird took a step forward and became a strategic partner with the China National General Administration of Sports of the Ball Sports Management Center, becoming the sole movement of the eight teams including the Chinese National Golf Team, the Chinese National Team and the China National Bowling Team. Equipment sponsors and noble birds have also deservedly become the sportswear brands with the largest number of sponsored national sports teams in the industry. Its blockbuster sponsorship scale is unmatched by other sporting goods brands.

Innovative R&D design team

Guiren Bird Company will further enhance the design and R&D capabilities of new products, maintain a good cooperative relationship with consulting agencies, establish a close-knit information channel, grasp the trend in time, and combine the consumer preferences of target consumer groups in each regional market to continuously optimize the product structure. Rich product styles to maintain the elegance and reputation of the Bird Brand.

The above is sufficient to interpret the tough competitive advantage of Guiren Bird in the private clothing industry. The company dares to independently innovate and presents it with perfect production techniques. At the same time, it invites superstars to speak for the brand image and more perfectly inherits the company's goals. In the speech of the president of the Bird, she also stated that the noble bird clothing is just inviolable and difficult to fight against the established development goals. In the face of market competition, as long as he is resigned, he should firmly believe that he is a successful person.