[China Glass Network] Several methods used in network marketing and marketing marketing value transformation With the rise of the Internet, the traditional media propaganda method can not meet the promotion status of enterprises, more and more enterprises put their eyes on the network promotion Big market. Discuss with you the methods and advantages of network promotion and the transformation of network value.
Commonly used promotion methods for online marketing
a). More pragmatic: major website information release
The reason why the information publishing of major websites is a more pragmatic way of network marketing is not without reason. The publication of information on major websites is one of the various online marketing methods that makes it easier to view actual results. You can know how much information has been released, what kind of quality website is published, and how much attention is paid after the release. It is immediately known. Of course, soft text information is released and there are many competitors.
1) The online forum community selects some popular online forum communities. Because of the strong interaction of the community, the advertisements are generally released without any threshold, and it is easier to interact, but the disadvantage is that it is easy to be deleted by the moderator. Ads may only show for a short time.
2) Blog promotion Many websites can build their own blogs, publish relevant information such as blog posts, and release less restrictions, quick results, and freedom of change. This is an ideal way. You can also post your own information in many of the city's corporate yellow pages through some industry 3) B2B platforms and corporate yellow pages and classified information. Then go to the B2C mall to do your own product release supply and demand information. As well as launching brand news advertisements on portals such as Sohu and Tencent, the effect is relatively immediate. Of course, the cost of this promotion method is also relatively high.
b) meager promotion
The meager promotion is fierce, and the promotion effect is also a popular promotion method for many enterprises.
Value conversion of network promotion
Network promotion is a multi-dimensional publicity. In terms of methods, it can be promoted by means of text, pictures and video. In terms of types, there are many promotion platforms on the network, such as: forums, blogs, Baidu question and answer, Baidu Post Bar, Weibo, mail, classified information network, Baidu hi group and so on.
The network promotion cost is low, fast, flexible, interactive and deep. This makes it possible to use the network promotion method to become a marketing model that spreads across the whole network and radiates the whole world. It is also bound to win the market in the future e-commerce market. The main first means.
Network promotion is not limited by time and space, and its delivery is more targeted. It can effectively improve statistics and track and measure the effectiveness of publicity. Network promotion also has obvious cost-effective advantages. This is also the rapid growth of network promotion in a short period of time. important reason.
Network promotion to achieve value conversion
In general, online promotion is an act of propaganda, publishing, hype, and interaction around search engines and well-known online platforms. With the prevalence of the Internet, more and more potential customers on the network are becoming more and more targeted, resulting in the term “target customerâ€. After doing a lot of information work on the Internet, we have to wait for a process of quantitative change to qualitative change. It is better to use the word "waiting for" than to use the word "persistence" until the process of quantitative change occurs. Therefore, every stage of network promotion should be the stage that the webmasters start to grasp, the notification period, the penetration period, the hot sale period, the maintenance period, etc. Everything must be done with patience and care, for various data. The analysis is constantly adjusted to make promotion more recruitable, recruit more target customers, and increase the conversion value of network promotion!
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