Seven wolves 07 new product to create "iron bones tenderness" man image

Recently, the new spring/summer 2007 launch event for seven wolves with the theme of “Colorful life, full ownership” was presented at the Xiamen International Convention and Exhibition Center. The reporter learned from the conference that in addition to the concept of new product marketing, the seven wolves continue to inherit the "wolf culture" of strong, perseverance, and teamwork. In 2007, the new products were more integrated into the men's multifaceted nature, taste, enjoy life and other elements, creating an "iron." Bone tenderness "man image.

In addition, when the seven wolf women's wear and children's clothing in the industry have been on the market, they were also confirmed at the press conference. The seven-glove Wolves in Jinjiang, which is expected to open at the end of the year, are equipped with women's wear, children's wear and household goods in addition to traditional men's clothing.

　 New products continue a colorful life

In 2006, seven wolves boldly broke through the dreary tone of traditional men's clothing in apparel design and advocated colorful rendering of the world. This new product idea has been extremely successful. "A man is not only one side. Which side do you want to show today?" — This one of the seven wolves in CCTV's highly broadcasted series has impressed countless viewers. It is understood that the first half of this year, the total sales performance of seven wolves than the same period last year increased by 56.3%, exceeding the completion of the planning task.

The new products released this time in 2007 continue to continue the colorful context, design inspiration is also integrated into the navigation and golf and other grades of leisure sports elements, showing the spring and summer seven-women's unique smart jump and return to nature. To deepen the real men's life situation, explore the rich inner world of men, and satisfy the "spiritual life" of men's spirit level from the brand culture and product appeal.

In this regard, seven wolves general manager Zhou Shaoxiong explained that in 2007 the design of new products is to further enrich the "wolf culture", from the more rigid, vicissitudes of the "wolf" image, to enrich the image of a more understanding of life, rendering men to understand the life of each Faces and forms, through various colors of life, try various life experiences. “What we want to show is a male image of 'bone tenderness' as we strive to make progress, enjoy taste, enjoyment, love wife and children, and love our family.”

With the introduction of new products, seven wolves are also seeking new development on the sales terminal. It is understood that in 2007, seven wolves plan to open another 900 stores nationwide. For the ci design and layout of the terminal store, the seven wolves were all changed. According to the different positioning of the products, they were subdivided into two stores, the “Red Wolf” version and the “Green Wolf” version. In 2007, seven wolves will be established in the country. An office, service and coaching terminal renovation.

　 Terminal Plays Life Hall

Traditional marketing provides goods, and further extensions are only after-sales services. But seven wolf's answer is that marketing is not only a product, but also a unique attitude and way of life.

And this seven-wolf wolves' marketing attitude and manner of living will be perfectly displayed in the seven-wolf living halls that will be staged throughout the country in the next two years.

The location of the seven wolves on the Living Hall is, in addition to providing traditional men's clothing, men's clothing, home furnishings, and women's and children's wear. Living halls will be products related to modern men's careers, families, leisure and many other aspects of life, and they will justify the real situation of modern men's lives. "To come to seven wolves, not to give you simple clothes, but to let you know how to dress, how to live. The future slogan of the seven wolves is, 'seven wolves, men's image consultant.'" Seven wolves general manager Zhou Shaoxiong said.

“In the future, there will be lovers, fathers, and mothers and women in the museum. Seven wolves will provide a complete family form.” According to Zhou Shaoxiong, currently seven wolves have completed the development of women's and children's wear, and the brand will continue Use "seven wolves". The children's wear series displayed at the new product launch also won the praise of distributors.

It is understood that this year and next year, seven wolves will build 20 large-scale flagship living halls that will enable men and their families to “fill in and own” across the country. The soon-to-open Jinjiang flagship living hall will reach a scale of more than 2,000 square meters.