After more than a year of cooperation, a strong men's underwear brand Rome century and highly authoritative platform for public opinion - CCTV, give full play to corporate brand and media advantages, Rome century use this window to further expand the brand influence, let Rome The effective promotion of the brand from the industry brand to the consumer market in the new century fostered the reputation and reputation of the brand at the consumer level and established the core competitiveness of the brand. The CCTV also through cooperation with strong enterprises, the information touch extended to the forefront, enrich the content of the site.
In a good atmosphere of cooperation, in the face of the 2012 market expansion plan, the Roman Century Men's underwear brand and CCTV continued their splendor and intensified their cooperation to further demonstrate the image of the Roman Century brand through this effective platform. , Market dynamics and so on. In addition, the Group expanded its cooperation category from men's underwear to men's underwear, and launched a full-scale pan-Internet media campaign. According to the brand executive general manager Lei Hongbo introduced to increase cooperation with the CCTV network is only part of the brand marketing. After three years of solid market foundation period, Rome Century is now entering a period of rapid brand promotion. In 2012, the company will launch a brand new brand new product in terms of market operation, channel promotion, terminal service and brand promotion. Strategy and tactics, the implementation of differentiated business model, and competitors from a distance. The further strengthening of the all-round cooperation with CCTV is the embodiment of the new development strategy in the specific market operation.
In the cooperation in 2012, as the only high-end men's lingerie brand under the golden booth of CCTV, Rome Century will further leverage the powerful resource advantages of CCTV and deepen the cooperation channels to comprehensively elaborate the brand culture of Rome century, as well as the emotion, To further narrow the distance between the brand and consumers, foster brand loyalty and reputation.
According to Lei Hongbo, 2012 was a year of overall improvement in Rome. After laying a solid foundation, the Company further strengthened its internal management mechanism and achieved deep cooperation with peripheral think tanks in order to promote its brand and increase its sales volume. , Integrate a variety of resources, focus on force, in order to achieve the company's mid-term development goals, in order to create well-known brand of men's underwear in the consumer market and make unremitting efforts.
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