Qingdao "In the Good Things" Holds German Famous Brand Bremen

Qingdao's well-known clothing brand “Good Deed” recently signed an all-round cooperation contract with Breckmann Group, Germany’s largest apparel company. According to the requirements of the contract, Brecoman will transfer more than 80% of its garment production projects to China and the Goodwill China Garments Co., Ltd. will jointly produce the products; the BUGATTI, a casual brand of the Brecoman Group, will be operated by the good company.

It has been revealed that in the next few years, Breco Man Group will also use casual wear, evening dress, riding clothes and other products in joint ventures with good things, and will be sold back all over the world. Mao Yanwei, general manager of the Good Things, believes that the gap between domestic apparel, especially suit brands and foreign brands, is not only expressed in terms of craftsmanship, but more importantly is the ability to design, brand cultural connotation, and brand philosophy. To shorten this gap as soon as possible, we must take a joint venture and cooperation route with foreign giants. After marriage with the Brecomel Group, it can quickly improve the design capabilities of good things and, at the same time, find a more accurate brand positioning in good things.

The Brecomer Group was founded in 1946 and currently has eight independent companies and six clothing brands with annual sales of RMB 30 billion. Since 2002, the Brecomer Group has begun to seize the Chinese market and seek partners in Dalian, Shanghai and other places.