In March of last year, Pizza Hut, one of the world’s “Pizza Professionals,†launched their first cross-border shoes, Pie Tops. Although Pie Tops looks like most common sneakers on the market, by pairing it with a smartphone, users can click a button on the tongue to take a single click.
Although this pair of Pie Tops, who were able to “take deliveryâ€, was not sold publicly by Pizza Hut and was only offered to media and celebrities in the United States, it was a successful marketing tool.
In March of this year, Pizza Hut formally announced Pie Tops II, the second generation of Pie Tops. Through a Bluetooth connection with smartphones and apps, the Pie Tops II can use the “one-click take-away†button to respond to user preset pizza orders or to adjust button sensitivity. In addition, this update of Pizza Hut has also added a "one-click pause" function. When users are watching live broadcasts but need to go out and take delivery, they can use this button to suspend the broadcast.