The children's wear market is one of the most potential growth markets in China. However, the proportion of children's wear in the apparel industry is very small. Statistics show that at present, China's children's wear production accounts for only about 6% of the national total. Experts point out that the next few years, the demand for children's clothing will be more than 10% of the rate of increase, thus creating a strong brand has become the top priority for China's children's wear industry. The consumption of various types of children's clothing by Chinese domestic urban residents has been on an upward trend in recent years, with an annual growth rate of 26.5%. With the further improvement of family income and the gradual attainment of well-to-do living standards for urban residents, the consumer demand in China's children's wear market has shifted from the practical model of satisfying basic life in the past to the fashionable type that pursues beautiful appearance. Some economically developed cities and consumers Demand for children's clothing trends, brand. Children's clothing is relatively high profit, the general 45% off stock, 20% off sales are still nearly 70% profit, there is more variety of children's clothing, consumers can not do obvious price comparison, the owner easy to grasp the initiative! Birthday, a set of 61, a set of two sets of Spring Festival, usually two sets a year down at least 6 sets of clothes to an average retail price of 100 yuan clothing, the average cost of up to 600 people, with the quality and Increasingly demanding brand, this data will also be higher and higher! Operating a children's clothing shop steps / methods 1, children's clothing store business area Children's clothing to style and price to win, the storefront size is not high, the minimum is not less than twenty-five square meters above can open a shop. 2, children's clothing store's capital input rent and decoration except, ten square meters purchase 7,000 yuan, and so on! 3, children's clothing store business bulk form, do not join any one brand, own purchase, low cost. Suitable for people with little experience. Brand to join: a single brand franchise stores and multi-brand stores. Single-brand stores basically take the form of brand authorization, and the manufacturers signed an agreement, the manufacturers provide a unified decoration materials, product brochures, publicity POP, image counters, etc .; multi-brand stores operating more flexible, including store decoration (remind, join Brand must be careful, a lot of franchisees are talking about superfluous, in fact, many are making initial fee or the first batch of money, but also often have the choice of goods with franchisees sent over the goods different, joined the best known Little) 4, children's clothing store decoration Children's clothing is the pursuit of personalized products, store decoration also needs rich personality, you can use the primary color wooden shelves. As for the product display, put the product as much as possible to shape, do not just hang the whole row there! Because children's clothing is not much, but rather fine! 5, children's clothing store's profit reference to children's clothing in any case will be backlog, so the general situation is: the same batch of goods, high pre-profits, late profits, except for expenses, on average, net profit at about 35%! 6, children's clothing store purchase channels basically have children's clothing wholesale market! Children's clothing than baby products, you can entrust the delivery center distribution, because the style quickly replaced, the owner of children's clothing business, you must purchase, online purchase has become a trend, this site is specialized in the network of children's clothing wholesale. 7, children's clothing store competitive environment Because of the low barriers to entry, operating more children's clothing store opponents, but most of the business is very common, only a handful of stores can become the top representative, not the financial constraints, but the purchase of children's clothes in particular Need to have the ability to judge, need the owner of the style, color, price, consumer psychology, there is a preparation for observation, but also need sharp sales ability, therefore, the average owner can not do it! If you own the above ability to have the less involved in children's wear industry will have to be more careful!
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