In recent years, as the concept of consumption has changed, many capitals have entered the clothing customization market, and clothing custom brands have sprung up.
Faced with a large number of custom-made brands with different strengths, consumers often step on thunder, which is a waste of money, which is costly and troublesome.
In a so-called custom market where water is so deep, it is not easy for consumers to customize a set of satisfied clothing. After all, not all clothing custom brands have a deep custom tailored clothing like tailoring. Quality is escorted.
For more than 20 years, I have not forgotten my original intentions.
In 1999, Mr. Ye Ming, the president of the company, stepped into the clothing industry and produced various kinds of garments for Europe, America, Japan and other countries, laying a solid foundation for the craft.
In 2001, the “Dorley†professional wear brand was created to open the road of custom clothing. Over the years, it has deeply served 75 world top 500 companies and many enterprises and institutions. The strong brand strength has far-reaching influence.
In 2007, the high-end custom brand “coverstory†was born, laying the foundation for high-end custom brand. Create a coverstory jazz club, build a high-end community with membership services, and erect a high-end image.
In 2017, Mr. Ye Ming and Mr. Yang Zhenya launched the vision of “Let every man have a custom tailoringâ€, planning to build a national custom brand and helping to enhance the image of the Chinese.
In 2018, the brand of “Customized Saints†with the mission of “Customizing the Spirit of Chinese Gentlemen†came into being, and adhered to the business philosophy of “Be the first, do the only, do the quality, do the brandâ€, and has developed more than 200 in the country. Home stores, services cover nearly 300 cities.
The road to the brand
Change is passed, and the general rule is long.
Philip Kotler, a global marketing guru, believes that in the marketing era of 3.0, it is necessary to pay attention to the inner needs of consumers and give the brand a humanistic spirit.
With the middle class becoming younger and the tide of consumption upgrading coming, the new generation of consumers has become more individual and critical. In addition to product quality, they are pursuing fashion life.
The company has always adhered to the humanistic spirit and is committed to the development of national custom brands. To this end, the brand has reorganized the supply chain at the beginning of its establishment:
First, it is preferred to supply top-level fabric supply brands at home and abroad, select more than a thousand fabrics that meet the new generation of consumer orientation, and hire top fashion designers to design a variety of clothing styles for consumers to refer to;
Second, in order to allow more new generations of consumers to enjoy high-quality custom clothing, the company optimizes the production process and technology, and reduces the price of customized clothing by more than 30% under the same quality in the market.
At the same time, the company launched a six-dimensional system of “gentleman imageâ€. From the six dimensions of color, style, portrait, personalization, international etiquette, and gentleman theme activities, it provides a comprehensive service for all-round considerations. Starting from custom clothing, we will establish a joint gentleman's association, enhance the inner cultivation of the Chinese people, and achieve the overall improvement of both internal and external repairs, affecting more people to become gentlemen.
The road is blocked and long, and the line will arrive.
At present, relying on more than 20 years of clothing customization experience, the company has laid out more than 200 stores nationwide in more than a year. The service covers more than 300 cities and has become a dark horse brand in the clothing customization industry. Reliable trust with partners.
In the future, the company will carry out the mission of “customizing the spirit of Chinese gentlemanâ€, continue to innovate, innovate constantly, rely on high quality and cost-effective advantages to serve the public, and enhance the image of Chinese people with clothing. The positioning of the ruling is not just a commercial clothing brand, but a business that carries the mission.
The five-year goal of the ruling is to cover 20 countries, station in 500 cities, expand 2,000 stores, achieve tens of billions of revenue, and build a national brand with world influence.
Tailoring, inheriting national culture, custom gentleman spirit!
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