Recently, Joyoung (China) Co., Ltd. officially announced that the company has signed a strategic cooperation agreement with the international giant IBM, IBM will sort out and optimize its supply chain. Nine pastoral king and IBM marriage, but the min sent men's power supply chain, a new case, this year, a men's brand supply chain transformation wind one after another, including seven wolves, Rimula, Qiong licensing and many other men's enterprises, without exception, at Optimize the supply chain to start an article. The industry generally believe that the Min sent men's terminal channels after experiencing a rapid expansion of the men's brand channel competition has deepened the channel behind the supply chain dispute, with many men's business force supply chain, men's clothing industry will enter the era of supply chain management . Men's supply chain collective "surgery" Although it was not until September 14 announced the cooperation with IBM, however, between the animal husbandry King and IBM "eyebrows" has been quite some time. As early as June of this year, the industry came the news that Jiu Ran Wang will carry out strategic cooperation with IBM. On September 14, the open cooperation between the two parties made the appeal of the cooperation between Jiu-Ran King and IBM "completely exposed." Chen Jiaya, general manager of Joyoung (China) Co., Ltd., said that after establishing strategic cooperation with each other, IBM will sort out and optimize the processes of production management, logistics management and sales management involved in the supply chain of Joyoung Kingou, focusing on the change of mode and the planning process Design and optimization. According to the expectations of JOMAN Wang, after strategic cooperation with IBM, JOMO Wang will reduce the lead time to production by 20% ~ 30% and the value added of nodes in the supply chain by 15% or more. Not long ago, JiuMin king announced cooperation with IBM, Qiong brand men also came news that its investment of 160 million yuan to build warehousing and logistics center has officially started, will be put into use next year. Qipai insiders said in an interview that the purpose of Qijia invested heavily in warehousing and logistics center is also intended to optimize its supply chain, "through the logistics system, to promote the development, production, logistics and sales of this supply chain 4 Integration of links. "Prior to this, seven wolves and Rimula two companies also worked together in the supply chain. Septwolves public information shows that last year, seven wolves to improve the supply chain reaction speed, retail terminal management capabilities and market demand analysis and collection requirements, cost 40 million yuan to set up and upgrade the ERP system. Different from other companies, Rimula men's supply chain optimization is more emphasis on mobile technology. Earlier this year, Rimu Men deployed a wireless barcode management solution for Motorola's enterprise mobility business in warehouses and specialty stores. With this solution, Rimula has been able to increase the transparency of supply chain management and accurately track raw materials, process flows and final products. Channel competition evolved into competition in the supply chain With the collective management of Min sent men's clothing supply chain management, competition among domestic menswear brands, will also be the previous channel of competition, and thus deepen the competition between supply chains. An industry believes that in the previous few years, the terminal channel of Quanzhou men's enterprises experienced a period of rapid expansion, as of the first half of this year, Rimula more than 3,000 retail stores, Septwolves, Lee Lang, the license plate, nine animal husbandry, Wang and other terminal retail enterprises The store has also been close to 3,000. High-speed expansion to bring men's business benefits, but also pregnant with the risk. Earlier, the Septwolv CIO Shan Feng in an interview with the media had said that during the rapid development of enterprises, if management systems and information systems can not keep up, the weaknesses of operations will be exposed. Earlier, because of supply chain problems, only from July 2007 to April 2008, seven wolves complained about 82 complaints from customers because of the more serious receipt of goods. It is also based on this consideration, Septwolves slowed down the pace of expansion, but instead seek to optimize the supply chain. Seven wolves encountered problems in other men's brand also exists. The industry believes that in enhancing product brand awareness, the channel can play a very effective role, but to enhance brand reputation, it depends on the channel and the supply chain behind together. At the same time, under the influence of the financial crisis, the contradiction between supply chain and channel of men's enterprise is more prominent. At present, most men's enterprises adopt the inter-quarter order system, which is often because of the inaccurate prediction, which leads to the serious shortage of the good-selling models of the terminal stores and the poor sales of the models into a large amount of stock result. Septwolves in the semi-annual report shows that as of the first half of this year, seven wolves inventory reached 320 million, of which the dealer in North China due to the effects of the Beijing Olympic Games to determine mistakes, but also become the hardest hit seven wolves inventory. In order to change this situation, the solution is to speed up the corresponding speed of the supply chain. The industry believes that this is why the biggest cause of men's enterprises have made their own supply chain.