Lilang Men's "Simple but not simple" listing

From the privately-owned small factories to building the first mainland men's brand listed in Hong Kong, Lilang Group's development reflects the country's strong support for SMEs.

The historical period of China’s reform and opening up to the present is the most glorious period for the development of the Chinese garment industry. Since the late 1970s to the present, along with the improvement of the country’s overall national strength, after 30 years of development, the garment industry has become an important pillar of China’s national economy. industry. During this period, some excellent clothing companies were also born and new areas for capital upgrading were opened up.

The Lilang Group was established in 1987 by the three brothers of Wang’s family. From a private small-scale enterprise with a scale of only 200 people, after more than 20 years of experience, it has become an integrated design, product development, production, and marketing. The well-known men's wear brand. In 2007 and 2008, it was ranked as one of "China's most promising SMEs" by Forbes for two consecutive years.

On September 25, 2009, Lilang was successfully listed on the Hong Kong Stock Exchange lobby. As the first mainland men's brand listed in Hong Kong, Li Lang opened the curtain for the capital upgrade of the Chinese men's brand.

Since its founding in 1987, Lilang’s development has also witnessed an important turning point in the country’s economic development. From the reform and opening up in the 1980s to the institutional transition after Deng Xiaoping's "Southern tour speech" in 1992, and since China's accession to the WTO in 2001, Li Lang's development at each stage has been inseparable from the party's preferential policies, reflecting the state's commitment to SMEs. Strong support.

Government Support Helps Lilang Go Public

Li Lang’s ability to go from a family workshop to a company that carries social responsibility is inseparable from the full support of the Jinjiang government.

At the beginning of the business, the government granted tax-free concessions. When Lilang wanted to develop rapidly but was faced with a state of lack of funds, the government came forward to negotiate with banks for loans. As the company gradually nurtured the idea of ​​internationalization, the government and Lilang co-organized the 2006 World Male Model Contest in Jinjiang, which earned Lilang the international attention, and thus successfully represented the Asian clothing brand in Milan in 2007 and was represented by Zegna. Italian Apparel Association appreciated.

In January 2007, Li Lang took a sensation in the Milan costume show with the Terracotta Warriors and Horses. The company managed to introduce the ERP system. The tax amounted to 15 million yuan that year and the board of directors decided to list in Hong Kong. At the same time, the government sent a working group to cooperate with Lilang to coordinate the work of various government departments. On August 17, 2008, Lilang passed the hearing of the Hong Kong Stock Exchange, marking the possibility of listing. But at the time it was facing a global financial crisis, the government promptly reminded the company to suspend listing.

In 2009, according to the development of the situation, the board of directors decided to formally go public on September 25 of that year. The government also appointed the vice mayor to personally congratulate Hong Kong.

While gaining national policy support, Lilang Group has been actively responding to the party's call and earnestly implementing the party's guidelines and policies.

Party members donate “Party members mutual aid funds”

In order to better develop mutual assistance among party members, enhance the cohesiveness of the party organizations, and create a harmonious atmosphere within the party, the Organization Department of the CPC Jinjiang Municipal Party Committee and the Party Members Mutual Aid Association carried out “mutual assistance for party members” among the party organizations and party members at all levels in the city.

After the notice was issued, Lilang Company’s party branch, which has always been enthusiastic about party members’ mutual assistance, responded positively and all party members enthusiastically donated money. Lilang’s president and party secretary Wang Liangxing took the lead in donating 50,000 yuan in his own name; the company’s remaining 40 party members actively donated 3,350 yuan for the event, contributing to the care and hardship of the party members.

In August of last year, Li Chunxing, president of the Party Association Affiliation Association of Jinjiang City, and Wang Liangxing, the leader of the Qingyang Street Party Working Committee, issued letters of appointment for the “First Honorary Standing Director of the Council” of the City Party Member Aid Association.

The Group promotes "the construction of a clean and honest party style"

In order to further promote the construction of corporate party style, clean government and anti-corruption, the Lilang Cooperative Party Committee has organized a series of thematic lectures on “Preventing job-related crimes and promoting integrity”, and also invited Jinjiang City Procuratorate to take charge of the crime prevention department. Relevant person in charge makes key speeches.

According to Hu Chengchu, the vice president, the definition of duty crime does not only exist in the category of state-owned enterprise workers, but also exists in the broad environment of private enterprises. Therefore, actively responding to the country's party-style and clean government building has extremely important significance for improving the effective work efficiency of company employees and promoting the harmonious and orderly work within the company.

Since the establishment of the group, Li Lang has been working on the business philosophy of “fighting for the human's simple but not simple” lifestyle and attitude, contributing all the passion and wisdom” and formulating the “going internationalization and standardization road to lead the men’s wear in Fujian. The development strategy of China Men's Business Men's New Fashion and New Trends is market-oriented, relying on brand names and taking the road to brand management.