LIFEGOESON launches "It's not a bad life" series at SS2020 Shanghai Fashion Week

YOHO! Launched the new season “RISING CHINA National Rise” brand plan, and joined the Chinese street fashion brand LIFEGOESON on SS14 Shanghai International Fashion Week on October 14th, with the perspective of “This is a bad day, but not a bad life”. Communicate the design concept and launch the “Show and Buy” capsule series, which are available in YOHO!BUY.

Conceptual introduction: We have experienced or are experiencing bad and embarrassing, it is a shackle, it is a glare of light, it is chaos, it may also be a color that is friendly to others, most of which cannot be evaded, we each Personal acceptance is not the same, but who have been broken by this torture at the time? This kind of badness often turns into a ladder for our future, making life more complete.

Inspiration: Sensitive grasp of the life experience, use our ideas to sort out the works that best match the storytelling style from the messy images, and express their experiences perfectly in the works, so that others can feel the hair From the heart to life experience, this is LIFEGOESON.

Keywords: shackles, glare of light, chaotic lines, destruction, bad, complete

From a sleepless morning to a cup of coffee going out, falling out of love or losing your job, everyone has experienced or is experiencing bad and embarrassed, old-fashioned denim, loose suit jacket, symbolizing the shackles of urbanites. Lazy mix and match. The unsatisfactory life is reflected in the clothing, a chain on the neck, or a strap tied on the trouser legs. Everyone generally thinks that the fashion should be exquisite, neat, and meticulous. This series is just in the irony of this solidification cognition. In a sense, we have also discovered meaning and beauty in the life of chicken feathers.

All packages come from the LIFEGOESON*COMBACK cooperation series

COMBACK is the carrier of people's time and space. It is based on the concept of “designing backpack products that meet the needs of today's people”. Adhere to the improvement of product usability, and constantly enrich the details of the product, so that the functionality of the backpack is integrated into modern life.

All shoes from New Balance support

Since its founding in Boston, USA in 1906, New Balance has continued to advance its technological materials, product appearance and comfort with the spirit of manufacturing superior products.

All watches from G-SHOCK support

Casio G-SHOCK is a Casio, with a strong, durable, waterproof and so on. SHOCK is the meaning of shock, and it is shocked in medicine. The front G stands for gravity gravity.

Some shoes are from MATNUT support

Since 2016, MATNUT has insisted on making a brand new for domestic shoes, so that everyone has more choices.