Jin Baona explores the diversified consumer market to develop all-season fur garments

Recently, the “Jinbao Na” fur clothing brand under Sino-Canadian Leather Fashion Co., Ltd. has begun to expand its diversified market and launched the Four Seasons Fashion Collection to give consumers more choices. The Four Seasons Fashion Collection features high-quality European fabrics and tailoring, combined with European styles that are easy to match. “Jin Bao Na” has a history of more than 10 years in Northeast China and East China, as well as a number of overseas markets.

Jin Baona sales manager Lim Wah said that in order to meet the brand's mid-to-high-end image, "Jin Bao Na" will consider cooperating with the mainland shopping malls, and choose the right place to set up their own retail stores. At present, the brand has a total of 30 counters in major shopping malls across the country, and has opened flagship stores in Shanghai, Harbin and Hong Kong. The interior design of the store is elegantly decorated in beige and white, and it also emphasizes the sense of space, especially the dressing room, so as to create a comfortable shopping environment for customers.

In terms of fur clothing, Liming Hua pointed out that the fur business in central China has grown significantly in the past two years. Different from the plain taste of Northeastern consumers, Shanghai consumers regard fur as an identity symbol, and they prefer fancy designs and unique styles. Some consumers even buy a few furs of different colors one year and become fashion replacements. Therefore, the company also launched a more expensive, elegant and limited-edition model in Shanghai.