[Huicong Education Equipment Network] cuts in from personalized consumption, and makes a customized platform for corporate professional wear and group clothing online. Yibao wants to insert the wings of “design and dream†for professional wear.
Yi Zhibao CEO Zuo Zhihao, a serial entrepreneur, from the service industry to the clothing industry, he changed his dreams into a career, the perfect integration of service and design, and vowed to let the group wear a custom model.
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The era of personalized consumption is coming, and customized services will become the mainstream of the market.
The coincidence of an entrepreneurial training, Zuo Zhihao met with Xia Hua, chairman of Yiwen Group, and Zhu Mingyue, CEO of Zhubajie.com. When talking about the advent of personalized consumption, when consumption upgrades will drive the rapid transformation of the apparel industry, they reached a consensus on the “development trend of the group apparel industryâ€.
Zuo Zhihao said that in the era of personalized consumption, the group clothing industry has already experienced a trend change after experiencing the barbaric growth of free development. The clothing category has also begun to develop from homogenization to differentiation. The demand for clothing by enterprises and groups is no longer Taobao and wholesale parts, but has its own personalized standards and requirements for the quality, craftsmanship and design of clothing. . Therefore, we can predict without any suspense. With the gradual maturity of the market segments, the customized services that meet the individual needs of consumers in the future will inevitably become the mainstream in the field of corporate and corporate apparel.
However, from the current market situation, the group clothing industry is extremely fragmented, and there is no professional customized brand. Group clothing purchasers also face many pain points, such as noisy market products, roadside letters, but Taobao picks the eyes; samples look good, buy back physical objects; poor fabrics, poor quality, not fit, employees do not look unwilling Wearing, the boss spends money to buy complaints, but also affects the company's good image; and centralized procurement still has problems such as human bidding and rebates.
Faced with these market demands, it is inevitable that garment manufacturers will upgrade their production methods and optimize the transformation of their business models.
Yi Yibao CEO Zuo Zhihao
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Finding the cut to transform the business model, the aggregation platform optimizes resource allocation
Based on the development trend of the industry and the demand for transformation and upgrading of traditional clothing enterprises, in April 2016, the company's professional wear and group clothing online customization platform - Yibao was founded.
It is understood that Yifubao is different from other e-commerce platforms, and its business model is not B2C, but B2F.
Through a one-stop platform, Yifubao aggregates corporate and group customers, designers, quality producers, brands, channel partners and other parties to achieve optimal allocation of resources at each end of the industry chain in a coordinated manner. Provide customized shopping service for scene group clothing.
Choosing to cut into the custom field of corporate and group clothing, and creating a platform based on buyers and sellers, Yibao has experienced nearly a year of exploration and deeper market research and thinking.
First of all, the market for group clothing is big enough.
. In 2016, the market scale has exceeded 500 billion, and so far there have not been more well-known brands, so the market development runway is long enough and the development space is large.
Second, customization is the product of market segmentation and deep development of personalized consumption. Guided by customer needs, customized services can reflect the unique value appeals of customers, visualized labels and product rarity, thus winning the preference of the consumer groups, solving the multiple pain points in the past group apparel procurement, and enhancing service stickiness. Establish barriers to competition.
In addition, platform aggregation can achieve optimal resources and maximum benefits. Through a one-stop platform, Yibao has broken the common business model of 2C end and competitors in the industry, and has emerged as a management cooperation role, directly connecting enterprises, clothing manufacturers, and designers, thereby reducing the brand. Agents, traders and many other intermediate links, while reducing costs, can also achieve the best resources and the greatest benefits, providing more protection and better service for buyers and sellers.
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Accurate on-demand customization for design and dreams
At present, Yifubao platform can provide more than 18 categories of T-shirts, Polo shirts, sweaters, suits, school uniforms, overalls, chefs and other clothing design and customization, and there are catering services, retail logistics, education and training, production engineering, Eight key trigger scenarios, such as business office, group building expansion, various conferences, sports and fitness, can meet 95% of customers' needs.
Through the five characteristics system of “efficient and accurate matching algorithm, 2-hour service provider quotation, 1-to-1 personal service, personalized designer docking, 48-hour manuscriptâ€, Yifubao can provide on-demand customization to buyers and sellers. , professional protection, transparent sunshine, professional, high-quality and efficient service with controllable processes.
Relevant data shows that the Yishangbao platform has only been online for one year. The number of well-known designers in the industry has reached 311, 156 cooperative service providers have been selected, and more than 5,000 service services have been completed. The joint operation of Jingdong and Zhubajie.com stores has been realized.
In addition, as the professional platform for the design, development, sharing and exchange of the first professional group in China, Yifubao also highlights its “design†features and strives to create a personalized “design hall†to fully demonstrate the designer's creative ideas and stimulate The power of dreams.
The “Design Hall†is jointly cooperated by well-known foreign design institutions, domestic professional design institutes, and domestic well-known enterprise senior fashion designers to provide customers with one-to-one VIP service for professional clothing design solutions and service consultants in various scenarios.
According to the analysis of professionals, in today's market commodity homogeneity and consumer appeal individualization, market competition will inevitably lead to consumption upgrading. From the era of mass consumption into the era of niche consumption, personalization will become a future trend. Yifubao launched the “Design Pavilion†special service, which is the embodiment of consumption upgrade, and also took the lead in preempting the personalized consumer market. It is one of the few industry leaders with unique characteristics.
It is reported that Yifubao's standardized customized products, regardless of fabrics, design, crafts, etc., are highly praised by customers, recognized by the market, and often labeled with quality and quality. Among them, the corporate group clothing represented by Jingdong has become a visual representative of many enterprises, and it is called a bright sight in the city.
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Pay equal attention to product data services and create intelligent barriers
As the leader of the transformation and upgrading of the industrial Internet, Li Yun, CEO of Magnetic Cloud Technology, issued a guiding opinion on the platform of the Yibao platform from the traditional clothing industry to the “industry + Internet†platform business model. He said that the two-way transaction based on the platform should focus on service, make products heavy, and make data precipitation.
Therefore, under the guidance of magnetic cloud technology big data analysis technology and supply chain, Yiyibao platform has continuously realized iterative optimization, and gradually formed a complete standardized service and interface.
Through the order matching system and big data analysis, Yifubao has established an intelligent customer demand analysis library, a surface auxiliary material standard library and a process database, so that the intelligent matching of the ports in the middle and lower reaches of the industry chain can ensure the order from the demand, service, and Standardization of design, production, and delivery processes to deliver high-quality standards and customized products and services that meet individual customer requirements.
At present, Yishangbao relies on platform building and intelligent technology upgrades to gradually build its own five platform advantages and increasingly form intelligent barriers:
First, intelligence is preferred. Through the demand database, the service provider can obtain the target customer through the quality and price game. The customer can realize the goods-to-shop ratio through the reference information of the service provider product quality, service case and credit rating in the service provider evaluation system, and realize with the most suitable service provider. match.
Second, transaction protection. The third-party fund custody is implemented in the platform transaction to protect the interests of both parties, which is conducive to solving the problems of contract performance, delivery of goods and account period.
The third is open and transparent. During the transaction, the buyers and sellers' transaction prices were transparent, and the rebates and other issues were eliminated. You can also see the progress and process of the transaction in real time, synchronize the key information, control the progress, and ensure the delivery of the goods.
The fourth is the service guarantee system. Strictly control the quality, if the goods are not satisfied, the customer can enjoy the compensation standard and guarantee the after-sales.
The fifth is the mutual evaluation mechanism. Through the mutual evaluation of the buyers and sellers of the platform, the data information and credit rating of the buyers and sellers are continuously accumulated, and the trust between the buyer and the seller is constructed.
Magnetic Cloud Technology CEO Lee University
Xia Hua, CEO of Yiwen Group, said at the press conference held by Yifu at the recent meeting that from the perspective of industry assistance, Yibao has three core advantages. I am convinced that from the strategic guidance of the industry Internet upgrade and transformation of Magnetic Cloud Technology, the rich experience of China's leading Internet service platform, Pig Ba Jie, the 23 years of Yiwen Group's garment industry accumulation and the accumulation of resources in technology, manufacturing and supply chain. On the basis of the service will go very far.
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Dedicated to cultivating internal strength, committed to industry leadership
As a pragmatist who has a clear understanding of the industry and the development of the enterprise, Zuo Zhihao has been dreaming for the past year, leading the team to rely on the service team to do business model verification and focus on it. On the basis of cultivating internal strength and solid foundation.
Through the continuous selection of business selection, excellent designer introduction, surface quality control, polishing process, delivery quality improvement, platform technology research, etc., the quality of its platform trading products is gradually improved, and the user experience is enhanced. A rich and customized solution.
Among them, the Beijing TV station green cycling activities, the small black skirt choir Russian performance, the Ma Yun Fund rural teacher awards event, the dark horse business school class expansion and the MBA graduation season travel and other group clothing customization services have become the classics that have been praised and praised so far. Case.
Zuo Zhihao said that in the future, Yifubao will further develop in the vertical and horizontal direction of the upstream and downstream of the industrial chain, and take the initiative to carry out flexible transformation, relying on the accumulation of customers in the early stage, the accumulation of data, the accumulation of channels and the accumulation of industry experience. Realize the technical transformation of platform big data and artificial intelligence, and strive to become NO.1 in the field of group clothing customization.
With the development of personalized and customized clothing and corporate apparel, it is believed that in the future, the brand image of Chinese enterprises will be more distinct, and the corporate style will be more deeply rooted in the hearts of the people.
Editor in charge: Chang Liyuan
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