The fundamental meaning of fans is to let others help them realize their dreams. For cross-talkers (including Ye Maozhong), Guo Degang is not an ordinary comic actor, he also entrusted people with the ideal of reviving the cross talk. Therefore, this has also caused Guo Degang to be a fisherman, a once-in-a-lifetime market environment.
Guo Degang is not a marketer, but the rapid blush of such a "non-famous" comic actor cannot be said to be not a marketing phenomenon.
If you look at Guo Degang's phenomenon from a marketing point of view, Guo Degang's popularity is not accidental. This can be said to be the result of marketing, and it is a very successful marketing.
First of all, Guo Degang has the prerequisites for marketing. He regards cross talk as a product, a product that needs to be sold and needs market recognition, which makes him distinguishable from those "famous" comic actors who can concentrate on production and management. His own cross talk products, which made Guo Degang's cross talk really enter the market economy.
Product power is critical to a brand's success in the marketplace. The brand of cross-talk has never been known to the hot scene of hard-to-find, and the product force has played a big role in it. Some of the mainstream cross talks now hold the "innovation" banner constantly changing the form of expression, and eventually make the cross talk more unrecognizable, lost the self, and lost the true charm of cross talk. Guo's cross talk is different. He never abandoned the traditional form of cross talk, but added content innovation to attract viewers and sell more laughter. Guo's cross talks can make the audience laugh 10 times in ten minutes. It is impossible to complete the task without strong product strength.
The basis of the brand is the quality of the product. At this point, Guo card has a solid guarantee.
Secondly, the positioning of Guoxiang comics is very clever. What did the title of "non-famous" comic actor bring to him?
Strictly speaking, Guo's positioning is actually passive positioning, because he has no fame, even before his fame, his cross talk performance has not even been on the TV, so the positioning of "non-famous comic actor" is understandable. But the clever thing is that he puts this undisputed position in the position that is being watched by the audience, and the more he becomes more famous, the more he emphasizes his "non-famous", under his own and the media's repeated emphasis, "non- The famous "cross-talking actor" has become a unique position of Guo Degang.
With these words, he effectively realized the differentiation. The performances of the "famous" comic actor and cross-talking artists who are now full of TV have already made the audience fall into appetite. The "non-famous" brings a new feeling to the audience, and also caters to the modern anti-mainstream and anti-authoritative mentality. This makes Guo a representative of another grassroots cultural trend.
In the marketing case, there is a classic case. Qixi Soda has divided the beverage market into two types: cola type and non-cola type by formulating the differential positioning of “non-colaâ€. On the one hand, it attracts attention with the reputation of cola, on the other hand, Emphasizing the health advantages of their non-carbonated drinks, and finally effectively occupying the US beverage market. Is this similar to "non-famous"?
Third, Guo Degang fully utilized the characteristics of the channel. The network is one of the important channels. It can be said that Guo Degang's popularity is inseparable from the contribution of network communication. He started the "Communication Commune" on the Internet and served as the moderator. He has a special area in Sina. He also has his own blog. Through these network resources, he uploaded many of his own works and provided them to netizens free of charge. The people who know Guo Degang are growing geometrically. Many of his "wires" are exposed to his cross talks online. This low-cost, high-efficiency viral marketing tool is becoming a better channel for the rise of weak brands.
Another channel for achieving the cross-talk of Guo is the small theater that Guo Degang has adhered to. I don't know if Guo Degang made a theater cross talk, or the theater comics made Guo Degang. In short, Guo Degang will return to the theater, the actors and the audience directly face to face, which allows the actors to observe the audience's reaction at any time while performing, and adjust their performance in time. When the audience is in this environment, they will be infected by the interactive atmosphere. Just like going to the stadium to watch the ball and watching the concert, the audience will not only appreciate it simply. And the televisionization of cross talks in recent decades is hard to say that it gives a big, or smaller stage to the cross talk. Although it spreads more widely, but the cross talk on this platform has been added too many tasks and restrictions, in many imprisonment, cross talk can not show its true charm. At the same time, insisting on the small theater is also a means of promotion. The reality that one ticket is hard to find has attracted more people's attention and has also whipped the appetite of consumers. Things are rare, adding a lot of brand added value for Guoxiang comics.
Fourth, the reason why Guoxiang crosstalk is selling well, the role of propaganda in it is also indispensable. It should be said that Guo Degang is very knowledgeable about propaganda. The act of uploading his own work on the Internet for free, not only did not affect the box office of his theater cross talk, but instead caused people to have a stronger impulse to watch the scene after the contact, which is like the commonly used trial dress promotion for merchants. Used to attract popularity. Facts have also proved that these kinds of fires scattered on the Internet have become an important driving force for the hot spot on the scene today.
At the same time, Guo Degang will use cross talk to communicate with the audience and use cross talk to promote his brand. There are two things that Guo Degang often mentioned in the paragraph. One said that the traditional cross talks totaled more than a thousand paragraphs. After years of continuous efforts by the comic actor, there are still 200 paragraphs left. Guo Degang also said that he would have more than 600 cross talks. This self-evident propaganda allowed the audience to form a traditional cross talk, looking for Guo Degang's brand cognition; another incident spread more widely, saying that in a performance, only one audience was sitting under the stage, but Guo Degang and him The companions still insisted on finishing the whole program for him. Ye Maozhong couldn’t help but think of a story. On October 25, 1998, a British Airways passenger plane flew from Tokyo to London. The big plane only carried one passenger. It turned out that the aircraft delayed the departure time due to mechanical failure. During this period, other passengers were persuaded to change to other flights. Only an old passenger was not the same. Under this circumstance, British Airways decided to create an excellent opportunity for this passenger and won the appreciation and favor of countless passengers. The story of “one spectator†should not be underestimated in enhancing the reputation of Guo Degang’s brand. Whether it is intentional or not, these events have played a role in establishing a brand image.
In addition to its own propaganda, in this marketing event, the media played a role in fueling the situation. Around the Spring Festival, interviews with major media gave Guo Degang sufficient exposure. And these programs also revolve around his cross talk, just like integrated marketing communication, but also reflects the real image of Guo Degang brand. Of course, this also contains some negative reports, but this is not necessarily a bad thing. Hype is like scrambled eggs, only fry the front or only fry the opposite side will fry the eggs, only take care of both sides, the fire is right, in order to stir up good eggs.
The fundamental meaning of fans is to let others help them realize their dreams. For cross-talkers (Ye Maozhong), Guo Degang is not an ordinary comic actor, he also entrusted people with the ideal of reviving the comic dialogue. Therefore, this also caused Guo Degang to be a fisherman, a once-in-a-lifetime market environment, so he was lifted to the height when he had not reached that height, so from this point, Guo Degang was so lucky.
Shoes For Women,Rain Boots,Shoes & Accessories,Cheep Rain Boots
Shuguangxing Galoshes Co., Ltd. , http://www.airtac-plastic.com