"Genius" Pioneers of China's Original Costume Culture

At 7 pm on November 16, Beijing Chang'an Street, the beginning of the day, the endless stream of cars announced that the busy people had finished their work. At this time, there was a strong spring in the Beijing Hotel on the side of Chang'an Avenue. A novel men's feast kicked off with enthusiastic applause and cheers. The 2007 Spring-Summer Collection Fashion Show was held here. .

At the press conference, the bold application of the talented men's clothing with vivid colors and the innovative application of elements bearing ethnic characteristics revealed the temperament that fashionable Chinese men should have through “outstanding” and “nationalism”. In the moment when the model dressed in the talented men’s fashion debuted, the scene immediately set off a “Springtime”, a dazzling Chinese red, a holistic clivia, a noble rose purple, and a vibrant green army. Into the eye. The talented men's wear integrates the elements of the plum blossom, Chinese painting, calligraphy and seals into the design, interweaves the charm of the national culture with modern fashion, and creates the unique Chinese "temperament" of the contemporary Chinese elite. Many audiences watched the visual feast brought by talented men.

Based on the Chinese original and promoting the "national romance" of the Han nationality as the theme of the fashion conference, Fujian Caizi stirred up the original Chinese national trend in the clothing industry.

At present, although the hardware, crafts, technology, equipment, design, and sales of the garment industry can be used for foreign purposes, the cultural connotation and spiritual heritage hidden in the garment cannot be transplanted. After seeing too many failed lessons from the Chinese clothing industry, in 1984, Cai Zongmei, the chairman of Caizi Group, who was involved in the garment industry, deeply felt that the blind imitation of the design concept will not only slow down the trend, but also make It is easy to fall into the wrong culture and visual misunderstanding. What will eventually be lost will be the extremely important brand and cultural positioning for apparel companies.

The talented people recognized this and firmly established themselves as the goal of creating the “China Culture Original First Brand”. What the talented scholars advocate is to integrate the essence of Chinese traditional culture into modern fashion design through the inheritance of the best Chinese national culture. In the end, the use of talented clothing culture as the carrier of cultural exchanges will promote the participation of the entire Chinese nation. Inherit the cultural movements of the nation and lead Chinese clothing to the world.

They started from their own brand building and deeply rooted in the long-standing cultural traditions of the Chinese nation. Through strengthening the cultural connotation of the theme product brand, complying with the international men's fashion trends, they have innovatively implemented differentiated product lines and launched highly ethnic styles. “Fashionable Fashion”, “Legend of Legends” and “Genuine Romance” emphasize the unique national original style.

Among the many clothing brands in China, talented people integrate traditional folk culture elements into the design of modern fashion, successfully established the “original brand of Chinese culture” status in the men’s wear market, and became China’s original clothing. The forerunner of culture.

The talented person takes culture as the starting point, absorbs the essence of traditional Chinese culture, integrates the ancient talents of former scholars into modern culture, expands them into the representatives of industry elites, and creates “genius”—“knowledge ethnic group” that meets the present day. Aesthetic costumes and talents also create a brand new clothing culture and lifestyle for the “knowledge community”, promote “knowledge and culture”, and shape the brand connotation of “Talent to Win the World”.

On November 16th, the talented men took the opportunity of celebrating the 10th anniversary of the China International Fashion Week. The design of the "Outstanding Legend" was inspired by the mysterious essence of the Eastern national culture and the innocence of the world's fairy tales. In combination with modern colors and trends, the bold coloring of the men's clothing in China has broken the red, white, and blue sky and conveyed the message of the world. The modern elite group is a modern talented scholar with a combination of knowledge, wisdom and self-cultivation. As the talented men's clothing of "China's original culture, the first brand", in today's lack of innovation in China's local clothing culture, the elements of the national integration into modern men's clothing, based on China's original, interpretation of a fashion myth.

"One world, one dream" as the theme of the 2008 Beijing Olympic Games means the dream of cultural exchanges among all ethnic groups in the world. It is also the national health movement and the dream of global green protection. All these are inconsistent with the historical mission of the talented person. And together.

According to Cai Zi’s chief designer Yang Zi, the talented spring/summer 2007 thematic series is inspired by the creative ideas inspired by the Olympics business opportunities. It uses the elements of the Humanistic Olympics to carry out cultural excavation of the Olympic theme and incorporates the Olympic style into the product line. Leisure is the main direction and the breadth of the product is extended.

The talented products of 2007 included three forms, namely business and leisure, life and leisure, sports fashion and leisure. Among them, sports fashion and leisure are integrated into the essence of Chinese culture, and Chinese traditional crafts such as embroidery and printing are used to integrate the sports fashion leisure series. Fashion without publicity, personality without jumping, fully embodies the city's elite group pursuit of personality liberation, without binding but also fully demonstrate the personality of the dress demand.

Chinese traditional culture is a treasure house of costume design. With the Chinese clothing going to the world, the charm of this treasure house is also spreading to the world. The talented man, with the help of the China International Fashion Week, is a big stage to show this kind of charm to the world, and continues to interpret the wonderful Chinese original clothing brand.