Shenzhen's urban environment cattle, economic development cattle, science and technology innovation cattle, even small underwear, also cattle.
Recently, the Ministry of Industry and Information Technology announced the list of the first batch of regional brand building demonstration zones in the country. Shenzhen underwear, together with six industrial clusters such as Suizhou Special Purpose Vehicle, Guzhen Lighting, Siping Heat Exchanger, Wenling Machine Tool, Qingxi Optoelectronics Communication, etc. . Shenzhen underwear is also the only regional brand promoted by the government and led by industry associations. This marks the upgrade of the brand image of Shenzhen underwear area and adds a national “industrial business card†to Shenzhen.
Notice of the Ministry of Industry and Information Technology on Announcement of the List of the First Batch of Industrial Cluster Regional Brand Building Demonstration Zones
First demonstration list
Shenzhen underwear industry association was established in 2012, and the regional brand construction of Shenzhen underwear industry cluster was included in the key work of the association. With the strong support of the Shenzhen Municipal Government, the company started the creation of the “Shenzhen Underwear†regional brand. In the same year, it completed the design of the regional brand visual identity system, proposed the slogan “Shenzhen Underwear, Leading the Dance Chinaâ€, and established the Regional Brand Promotion Committee to complete the area. Brand planning (first five-year plan for 2012-2017).
The following year, the Shenzhen Underwear Industry Association launched a comprehensive regional brand promotion work, using the Shenzhen Underwear Exhibition, Shenzhen Cultural Fair, Shenzhen Industrial Exhibition Hall, China Knitting Expo, as well as international exhibition platforms such as France, the United States, Australia, etc. The media promoted and promoted regional brands in an all-round way. In 2014, it was successfully awarded the first batch of national regional brand fashion industry cluster pilot zones.
Shenzhen underwear regional brand concentrated display in Shenzhen underwear exhibition
Shenzhen underwear regional brand concentrated display in China Knitting Expo
Shenzhen underwear regional brand unveiled at Las Vegas International Apparel & Apparel Expo
Shenzhen underwear regional brand unveiled at the Paris International Underwear Swimwear Show
Shenzhen underwear regional brand unveiled at the Australian Textile and Apparel Exhibition
From 2014 to 2015, the Shenzhen Underwear Industry Association launched a national tour of the Shenzhen Underwear Regional Brand with the theme of “Feng Wu Hua Xia, Xin Yi Healthy Chinaâ€, and toured in Shenzhen, Shanghai, Chengdu, Zhengzhou and Shenyang. The exhibition will lead the promotion work to deepen and help Shenzhen underwear develop and consolidate the market of domestic first- and second-tier cities, winning the praise of the industry. Subsequently, the “4+1 Innovation Project†was launched to provide innovative driving force for Shenzhen underwear. On this basis, the exploration and practice of regional brand demonstration zone construction was actively carried out, and the popularity, reputation and brand value of Shenzhen underwear regional brands were continuously improved. Promote the transformation, upgrading and sustainable development of the Shenzhen underwear industry.
"Shenzhen underwear, lead dance China" Chengdu station landing promotion
"Shenzhen underwear, lead dance China" Chengdu station landing promotion
“Shenzhen underwear, lead the dance China†Chengdu station to promote, Yao Beina live help
Fengwu Huaxia, Xinyi Health China Chengdu Station
Fengwu Huaxia, Xinyi Health China Tour Shanghai Station
Fengwu Huaxia, Xinyi Health China Bank Shenyang Station
Fengwu Huaxia, Xinyi Health China Zhengzhou Station
After several years of cultivation, Shenzhen underwear regional brand building has achieved a series of eye-catching results. In 2015, Shenzhen has an annual output of 800 million pieces of underwear, and the output value of underwear is more than 40 billion yuan, accounting for 18% of the country and 1/3 of Guangdong, and occupying The domestic underwear high-end market has a market share of 60%, and exports earned US$2 billion. With the listing of leading companies such as An Lifang, Virginie, Huijie, and Metropolis, Shenzhen has become the most developed underwear industry in China, with the highest industrial concentration and the most complete industrial support. In addition, Shenzhen Underwear Industry Association has further strengthened the leading position of Shenzhen underwear by holding the world's largest Shenzhen underwear exhibition. Shenzhen underwear exhibition has been successfully held for 11 sessions, from 5000m2 to 73000m2, exhibiting brands from 50 The number of homes has grown to 800, making outstanding contributions to the development of Shenzhen underwear and China's underwear industry.
Shenzhen Underwear Exhibition An Lifang Lingerie Show
Shenzhen Underwear Exhibition Virginie Lingerie Show
Shenzhen Underwear Exhibition Manifin Lingerie Show
Urban Beauty Lingerie Show
Zhang Fengwei, executive vice president and secretary general of Shenzhen Underwear Industry Association, said that Shenzhen Underwear Industry Association and Shenzhen Underwear Exhibition are platforms for serving the underwear industry, a social organization and a commercial platform. We walked out of an exhibition and the association relied on each other. A complementary road that complements each other. The two platforms will continue to focus on Shenzhen, radiating across the country, linking the world, and promoting the development of the underwear industry. "Shenzhen underwear, dancing the world" is our goal for the next five years.
Shenzhen Underwear Industry Association has also created an international underwear industry event - China Underwear Culture Week, covering two awards ceremony, three contests and several high-end forums, showing the world the strength of Shenzhen underwear fashion and its behind Rich Chinese cultural heritage, promote the exchange of Chinese and Western fashion culture, let China Underwear Culture Week become the "China, the world" value platform, and promote Chinese underwear to become the global fashion leader!
2016 Shenzhen Underwear Exhibition attracts 800 companies to exhibit
Shenzhen Underwear Industry Association was rated as a 5A social organization
The strong development momentum of Shenzhen underwear has triggered Shenzhen's “siphon effect†on surrounding areas, attracting many companies to set up brand headquarters in Shenzhen. In the past three years, more than 30 companies have set up headquarters in Shenzhen. This trend is more obvious than before. accelerate. The agglomeration effect of well-known brands and high-end talents will become increasingly evident in the active business atmosphere of Shenzhen. The Shenzhen underwear regional brand has become a beautiful “city card†in Shenzhen.
Editor in charge: Liu Xiaomei
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