At present, more affluent and more personal, an emerging middle class with strong spending power is rising.
In the near future, with the promotion of vibraphone and fast-paced platforms, a pink pig that has a hairy head bursts into a red network, becoming a highly sought-after "social man." Pig Pig cartoon is considered to be an animation that emphasizes traditional family concept and friendship. In the eyes of the British, Pig Page is a terrific idea of ​​the life of the British middle class.
So where is the current middle-class consumer hotspot? The following set of data may give answers.
1st quarter shopping center concerned about the fashion brand list TOP50
(Source: Commercial real estate cloud think tank)
As can be seen from the TOP50 of the clothing brands concerned in the shopping mall in the 1st quarter of 2018, there are 20 casual/fashion outfits, ranking first, still the mainstream; emerging apparel brands totaling 15 and focusing on designer brands and brands. The subdivided businesses such as the collection store and the Tide brand embody the appeal of both personality and quality; followed by home wear/underwear, sportswear/sports shoes, costume accessories, business wear and children's wear.
This shows that casual fashion is still a hot spot for consumption. This can also be corroborated by Tmall's recent canvas shoes data.
According to Tmall's consumption data, in 2017, only the canvas shoes Tmall sold more than 78 million pairs, equivalent to 3.6 population of Beijing. According to Tmall consumption data, pure-color canvas shoes are the best-selling products, accounting for about 77% of the total turnover, while solid-colored canvas shoes have the largest proportion of white color. From the brand point of view, the "explosive canvas shoes" award will be awarded to Converse, followed by Vans. In addition, Levi's, famous for 501 jeans, and H&M's canvas shoes for fast fashion brands are also popular. At the same time, all kinds of fashion minority street brands that have become popular on Instagram have all settled in Tmall. For example, the Italian national brand superga, the keds like mold mildew Taylor Swift, the French brand palladium, and the canvas shoes of the hole shoes crocs also counterattacked on Tmall.
In addition, although fast fashion is becoming “slow†to some extent, the fashion advantage is still prominent, especially the high-end series of fast fashion groups.
On May 7, the Metropolitan Museum of Art in New York hosted the annual charity ball Met Gala, which is often referred to as the Oscar ceremony in the fashion world. The judges judge not only the celebrity's interpretation of the costumes, but also the major brands' understanding of the theme. "Vogue" judged the best dress on the second day of the ball, together with luxury brands such as Maison Margiela, Miu Miu, Versace, Ralph Lauren, Prada and LV, as well as fast fashion giant H&M.
H&M has custom-made Met Gala dresses for Lili Reinhart, Olivia Munn and Alek Wek this year. The most praised is the red dress of the Sudanese model Alek Wek. In this design, H&M made extensive use of beads, embroidery, yarn, silk and sequins to reflect luxury.
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