China's top fashion brand's understanding of China

Through more than two decades of market development, the level of consumer spending in China is continuously improving, and refined consumption has become a new bright spot. China's new rich class and middle class are happy to purchase high-quality, top-quality products at a high price, and are willing to create exquisite lives with top-notch products, thus truly enhancing the quality of life. The top fashion products have become the target of the new rich class in China. Through the top brands, they have improved their tastes, enhanced their self-confidence, and released the pressure of work and life. Through more than two decades of consumer cultivation, the size of this group has been expanding and it has become the main force for refined consumption. According to industry experts, about 1% of people (about 13 million) in China currently have sufficient income to consider buying sophisticated products. But Claire Kent, an analyst at Morgan Stanley, said that after a per capita income of US$2,500, the consumption of refined and optimal products will rise sharply. He expects that China's exquisite consumer products will eventually reach 100 million people, which is comparable to Japan and will become the most profitable and refined product market in the world. In this market trend, the world's top brands have entered the Chinese market.

Jean luc amsler is a top fashion brand founded by a French top designer jean luc amsler. It was widely welcomed by rich and high society in Paris, and entered the markets of the United States, Japan, etc., and achieved a good market. Performance. After observing China's rapidly developing top-level market potential, Jesanne Luc (Jan luc amsler) decided to enter China. After two years of inspection, he finally authorized Qingdao Luhua Enterprise Services Co., Ltd. to represent the market expansion work in China.

Although jean luc amsler is a popular brand in France, because he has just landed in China, he is not yet familiar with the Chinese market. Therefore, first and foremost, in the French context of Jesan Lucamsler, designers, brands, etc., are actually integrated with the Chinese market, so that Chinese consumers can understand Jesú luc amsler.

The French are characterized by a design talent and a romantic character. Therefore, many styles of Jeans luc amsler can be understood by French consumers without much explanation in France, but the Chinese market in this respect Not yet mature, consumers' understanding of French brands will not be fully realized. Therefore, it is necessary to extract something suitable for the tastes of Chinese consumers in many pieces of information provided by Jean luc amsler and explain the designers and brands in a Chinese way. Therefore, we conducted an analysis and sorting.

First, designer packaging - the shaping of the soul of the fashion brand

Through the analysis of the data and communication with the designer jean luc amsler. We grasp the main thread of the designer jean luc amsler:

16 years old started in fashion design

Guided by many design masters

Served as the chief designer of several top brands

Hierarchy and futurism in the context of Farry

Under this achievement, we created a romantic introduction for Jean Luc amsler, because the designer is the soul of the clothing brand, so it must be described in beautiful words to arouse the good thinking of the consumers. Direct consumers to emotional consumption. Here is the text of the designer jean luc amsle:

Paris Futurism Youth Top Designers - Jean-Luke Armsley

"It's not just about dressing, but about all the imagination!"

This statement of a woman opens up endless inspiration for a male designer. This male designer creates real art for a woman. He looks down on fashion trends. He leads women to find a brand that suits their style. He continues to create pioneering products that never allow women to become trendy. Victims, but women should become fashion leaders.

He is the top young designer in Paris with a long-standing reputation - Jean-Luke Armstrong!

Luke Armsley showed his talent for fashion design in his youth. After graduating from the Esmod fashion academy in Nice, France, he started working on fashion design after being 16 years old. A famous fashion designer, such as "Lison Bonfil", "Jean louis scherrer" and other famous teachers.

Luke Armsley's talent for fashion art and his unique design concept have made him more comfortable with fashion design and he has become Paris's most promising young designer. Afterwards, Luke Armsley was transferred to several top fashion brands as chief designers. These brands include “Yves saint Laurent”, “Courrege” and “Scherrer”. , "Chanel", "Christian Dior" and so on. The experience of these top brands made Luke Armsley's design even more brilliant. He not only drew the essence of the top brand design, but also formed his own unique design concept and style that was different from European traditions - level conciseness and futurism. style. He prefers straight lines in geometric lines and pursues the simplicity of the hierarchy. He said: . . . . . What I create is neat and tight sense of hierarchy and uprightness, performance and pursuit of the subject's lines. . . . . . Influenced by the cinematic futurism, Luke Armsley made his passion a pioneer of technology materials, a silver-plated body, and a lady's coat sculpted with chrome and aluminum, making him a symbol of Luke's Amesley style.

Luke Armsley’s unique concept and style have been vividly demonstrated in the creative design of the 100th anniversary of the “Caitier” celebration of the world-famous watch and jewelry manufacturer, even at the level of a modern world In formula (F1), "Ranault" team and "Peugeot" team specially asked Jean Luc Amsler to design a match suit for their team. In the fast-paced, Luke Armsley's level of succinctism and futuristic style has been sublimated!

Luke Armsley was among the top designers with his unique design concept and style. He was awarded the Grand Prix of Paris City and the highest prize of the Paris Academy, showing first-rate design accomplishments. The 6?1 Luke 6?1 Amesley was highly recognized in Paris, where the world's fashion designers gathered. He became the new darling of the fashion world in Paris, and frequently appeared on the stage of the Paris high society.

After fame in the fashion industry, Luke Amsley felt the shackles of traditional traditions. In the passion of creative passion, Luke Armsley founded his own top fashion brand in Paris in 1992 to make Luke Arm Jean luc amsler creates a vast platform that voluntarily evokes his style. The appearance of Jean luc amsler in the European world has blew a new trend. The simplification and futurism design style has enabled women to free themselves from fashion followers and become the dominant player in fashion. Let Jean luc amsler brand become the new darling of top fashion!

Luke Amsler's distinctive level of conciseness and futuristic design philosophy and style stem from the natural endowment of Luke Armsley, let 6? 1 Luke 6? 1 Arms Lay noble descent gift. Mixed French and Swiss ancestry, he has a romantic and refined French style and minimalist Scandinavian style, especially thanks to the Swiss design style, the pursuit of clear and smooth Swiss style, will be modern in the clear The practice is the embodiment of the Swiss modern style, and the deafness in Paris and the depth of fusion of French romantic feelings have greatly influenced the design concept and style of the 6?1 Luke 6-1 Armstrong. A large white background with four big red squares leaps and bounds. This is the mark of Jean Luc Amsler's brand - fashion, simplicity, passion, vitality and future. Designer Jean-Luc Amesle's outstanding interpretation of the unique style!