China's Most Valuable Brand Reveals First Place in Ordos Home Garment Industry

The annual assessment of "China's Most Valuable Brands" starting in 1995 and the latest assessment of 2004 (10th year) were announced. The latest report released by Beijing Famous Brand Asset Evaluation Co., Ltd. shows that the brand value of Ordos has jumped from 4.367 billion yuan in 2003 to 5.058 billion yuan this year, and continues to rank first in China's apparel industry among the "China's Most Valuable Brands." Name, to become the industry's leading brand. In 2004, the Ordos Group's tangible assets and intangible assets have been upgraded synchronously. The growth of the Ordos brand value indicates that the Erdos Group's brand appeal, economic strength, scientific research capabilities, capital operation, corporate culture, decision-making and management, international and domestic market share, etc., have all quickly adapted to the challenges of economic globalization. .

The report also released for the first time in 10 years the country's fastest-growing 10 brands: Erdos, Haier, Yanjing, TCL, Little Swan, Midea, Shuanghui, Wuliangye, Lenovo, and Qingdao, with an average growth rate of 12.4 times in 10 years. .

The report also released the most industry-leading brands, Ordos, Haier, Wuliangye, Lenovo, Senda, Shuanghui, Hongtashan. The sales volume of these brands in 2003 was 1.7-4.5 times that of the second brand. The report believes that the significant formation of the status of the first brand will help the healthy and orderly development of the market. In 2003, Ordos’ sales accounted for 23.7% of the market share of cashmere. It was the sum of the three brands “Jane Bay”, “Sun God” and “Deer King” ranked second to fourth, and has remained the same for seven consecutive years. The product ranked first.

The report is a study conducted by Beijing Famous Brand Asset Appraisal Co., Ltd., drawing on the ranking of the world's most valuable brands. Since 1995, it has been released once a year for 10 consecutive years. It is the longest-lasting brand research in China and has become an important reference for investors, consumers and all walks of life at home and abroad to understand Chinese brands.