China Business Intelligence News: The production of denim originated in the United States. The first denim was born in the mid-19th century and was only mass-produced in the United States in the 1890s. Denim clothing was not popular in China until the 1960s and 1970s, and denim has always been developed along with the development of denim clothing. If you trace the development history of denim, it should be hundreds of years. Denim has experienced a hundred years of wind and rain. After the baptism, the market is growing, and the market is getting bigger and bigger. Because denim fabrics and clothing are suitable for both young and old, it has strong versatility, and it will become one of the fashions favored by domestic and foreign clothing consumers. It can be said that when the denim clothing was launched in China, thousands of consumers in China could not give up their love for her in the “spring, summer, autumn and winterâ€.
According to the Institute for Industrial Business "issued 2018--2023 Nian prospects and investment opportunities in China cowboy clothing market research report data show that: China's overall growth in cowboy clothing retail market is stable, the 2016 Chinese per capita consumption of denim clothing cowboy clothing equivalent of the US per capita consumption About 8.0%. In China, the mass market has the highest overall market for denim garments, reaching $133.3 billion in 2016, accounting for 49.1% of the retail value of the Chinese denim retail market. It is understood that the retail scale of China's high-end denim garment market is from 74.5 billion yuan in 2012 to 108.6 billion yuan in 2016, with a compound annual growth rate of 9.9%. The retail scale of the Chinese luxury denim garment market increased from 13.4 billion yuan in 2012 to 19.4 billion yuan in 2016, with a compound annual growth rate of 9.7%. According to the data of China Merchants Research Institute, it is expected that the annual growth rate of China's denim garment market will be 8.6% in 2017-2021. In 2018, the size of China's denim ready-to-wear retail market will reach US$293.9 billion. By 2021, the overall retail size of Chinese denim garments is estimated to reach 377 billion yuan.
Source: China Merchants Research Institute
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